Search Results

Diagnosed with endometriosis, PMDD, and PCOS, Hadid says she wants real change in workplace policies < Back Gender, Health, Work "It should be illegal to work on your period," says supermodel Bella Hadid Diagnosed with endometriosis, PMDD, and PCOS, Hadid says she wants real change in workplace policies MMS Staff 29 May 2025 2-min read When Bella Hadid speaks, people listen. But this time, the 27-year-old supermodel isn’t trending for a runway walk, a red-carpet look, or her signature street style. Instead, it’s a raw, radically honest statement about period pain and the right to rest that has people talking. In a recent interview with Vogue UK, Hadid dropped a line that’s already ricocheting across social media: “You’re shooting Victoria’s Secret on your period, with endo. That should be illegal.” Bella wasn’t exaggerating. She was speaking from lived experience, one that mirrors the silent struggle of millions across the world. Diagnosed with endometriosis, PCOS, and PMDD, Hadid knows firsthand what it means to perform in public while your body is shutting down in private. Period pain isn’t “just” period pain Hadid’s remark may sound dramatic to some, but anyone familiar with these conditions knows it’s anything but. Endometriosis is a chronic illness where tissue similar to the uterine lining grows outside the uterus causing severe pelvic pain, nausea, fatigue, and sometimes infertility. Premenstrual Dysphoric Disorder (PMDD), on the other hand, is a debilitating form of PMS marked by intense mood swings, depression, and anxiety in the lead-up to menstruation. Add PCOS (Polycystic Ovary Syndrome), which can disrupt hormone levels and cause irregular cycles, and what you get is a physically and emotionally exhausting reality that millions of menstruators live with, mostly in silence. Hadid recalled being just 17 or 18 when she was thrown into the high-stakes world of fashion, often expected to perform on days when she could barely stand. “We should literally ban women working during the week of their period. And the week before, to be honest,” she said. While the word “ban” may feel too stark, the sentiment points to something deeper: people shouldn’t have to choose between their health and their job. Paid menstrual leave should be a choice, a right, and never a reason for shame. Real stories, real struggles When Much Much Spectrum shared Bella’s statement on Instagram, the comments section lit up, not with hot takes, but with lived experiences: I have PMDD. The last two weeks (week 3 and 4) of my cycle are HELL. I usually can’t get out of bed for a week besides to eat and use the bathroom. Leave during this time of my cycle would have saved me from getting fired from SO MANY JOBS. — @rainbow_robbins Yes to the choice of taking paid leave!!! — @a.rosemedia Speaking as a hard-working woman who’s ended up in the ER multiple times due to menstrual pain, it should be a right. At least the right not to hear supervisors say: ‘If you need a day off to menstruate in peace, maybe this isn’t the place for you'. — @angelic_stargaze These aren’t rare stories, they’re just rarely spoken out loud. Period leave isn’t a perk. It’s policy. Globally, menstrual leave is slowly gaining ground, with countries like Spain, Indonesia, Japan, and Zambia offering various models. But in most places, including India, it remains a taboo subject. Even when policies exist, they’re underused due to stigma, internalized guilt, or outright workplace hostility. Bella’s comment, part frustration, part advocacy, shines a spotlight on an uncomfortable truth: we still live in a world where menstruation is treated like a personal inconvenience instead of a public health issue. What if instead of minimizing pain, workplaces acknowledged it? What if people didn’t have to fight to be believed? Not just a women's issue, a workplace issue Bella Hadid’s words aren’t about banning work. They’re about rethinking what it means to work with dignity. For those living with chronic menstrual conditions, rest isn’t indulgence, it’s survival. And menstrual leave is freedom from shame. Paid leave won’t fix the systemic gaps overnight. But it’s a starting point. A way to say: your pain is real, your health matters, and no one should have to suffer in silence to keep a job. Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back SHORTS

Celebrating individuality and self-acceptance < Back Me As Me: Celebrating Self Acceptance Celebrating individuality and self-acceptance The "Me As Me" campaign was developed to address the pervasive marginalization and underrepresentation of neurodivergent and disabled individuals in media, workplaces, and society at large. The focus was on elevating voices from the South Asian context, particularly India, to showcase our lived experiences and challenging societal perceptions. The topics of navigating puberty, self-identity, dating, and entrepreneurship were chosen due to their critical importance in the lives of young neurodivergent and disabled individuals, areas often fraught with unique challenges and societal stigma. https://www.youtube.com/watch?v=OiTp-nehzdA Relevant data & insights: Women with disabilities hold only 2.3% of decision-making positions globally Disabled women face a significantly higher risk of violence compared to non-disabled women. Autistic teenagers experience heightened sensory sensitivities and social interaction difficulties, increasing the risk of bullying. ADHD teenagers struggle with impulse control and emotional regulation during puberty. Individuals with autism find romantic relationships challenging due to difficulties with social cues and communication. Autistic women often engage in masking behaviors , leading to increased stress and mental health issues. Disabled entrepreneurs face barriers such as limited access to funding and societal stigma , which hinder business growth. Our approach: We aimed to provide an authentic platform for neurodivergent and disabled individuals to share their stories, emphasizing their strengths, challenges, and aspirations. The campaign was structured to create a multi-format, cross-platform narrative that would engage a diverse audience and foster greater understanding and empathy. https://www.youtube.com/watch?v=peMN_JW1ztg Campaign objective & goals: To raise awareness about the challenges faced by neurodivergent and disabled individuals. Promote better support systems for disabled and neurodivergent entrepreneurs Increase representation of neurodivergent individuals in media and workplaces. Educate parents, teachers, and caregivers on the needs of neurodivergent youth during puberty. Challenges: Ensuring authentic representation of diverse experiences. Addressing societal stigma and misconceptions. Reaching and engaging a wide, diverse audience. Solutions devised: Target audience: young adults on the neurodiversity spectrum or identifying as neurodivergent, caregivers, educators, parents, caregivers, business leaders, investors, and the general public. Narrative: centered around lived experiences, the narrative was designed to be both educational and empathetic. Topicality: focused on timely and relevant issues such as identity, mental health, friendships, love, dating, and entrepreneurship, and released around Neurodiversity Celebration Week. Deliverables: Short documentary films x 2: 'Unmasking Autism' and 'Entrepreneurs with Autism, ADHD & Down Syndrome'. Ancillary assets: 5+ x reels 10+ x carousel posts 15+ x stories Platforms: YouTube: For broad reach and accessibility. LinkedIn: Targeting professionals and business leaders. Instagram & Facebook: Engaging a wider, younger audience through visual storytelling. Length: The campaign ran for over 3 months, with continuous engagement and content updates to maintain traction and visibility. Impact: Views: 500,000+ Reach: 1 million+ across social platforms. Engagement: 1k+ shares , 500+ comments highlighting empathy and understanding. Reception: Overwhelmingly positive, praised for authentic portrayals and sensitivity. Media & Ancillary Extensions: “Unmasking Autism” was screened at the Pride Filmtage Bremen Film Festival in Germany, 2023. The campaign was featured in a half-page article in the popular Mumbai tabloid Mid-Day. Learnings: The campaign successfully met its objectives of raising awareness and fostering empathy among its intended audience. Challenges were effectively addressed through thoughtful storytelling and strategic dissemination of multi-format content. Continuous engagement and authentic representation were key to the campaign’s success. Way forward: Expanding the campaign to include more stories and voices from the neurodivergent and disabled communities. Developing additional educational resources for parents, educators, and employers. Continuing to foster partnerships with organizations to support inclusive practices and policies. Exploring new platforms and media formats to reach an even broader audience. By creating a platform for neurodivergent and disabled individuals to share their stories, the 'Me As Me' campaign has taken a significant step towards inclusivity and representation. The continued efforts will aim to build on this foundation, driving further change and awareness. WhatsApp Facebook X (Twitter) LinkedIn Copy link Much much relate? Share it now! < Back CAMPAIGNS

Real stories, real impact: Changing views on disability in India < Back The Disability Roundtable Real stories, real impact: Changing views on disability in India The Disability Roundtable campaign addressed the marginalization and workforce underrepresentation of the Indian disability community. It aimed to dismantle misconceptions about people with disabilities, specifically: Highlighting the false notion that disabled people are unemployable. Challenging the view of disabled individuals as burdens or objects of charity. Shifting the narrative from seeing disabled people solely as inspirational figures to recognizing them as well-rounded individuals. Countering the misconception that disabled people are incapable of love, dating, relationships, marriage, or family. https://www.youtube.com/watch?v=LfClpKiuJyg Existing data on these topics: According to the 2011 census, 36% of the 26 million disabled individuals in India are employed. However, a significant gender gap exists here with 47% male and only 23% female participation. There is a widespread misconception that people with disabilities are unemployable. This stigma exists due to a lack of awareness about the abilities and strengths of disabled individuals. Disabled individuals are often viewed through a lens of pity and charity rather than respect and opportunity. Cultural narratives often paint disabled people as inspirational figures overcoming immense odds, but it’s crucial to see them as individuals with diverse aspirations and capabilities. Many disabled individuals face infantilization, undermining their autonomy, and are often considered unfit for relationships, marriage, or parenting. Our approach: Leading with lived experience, we featured seven self-advocates with intellectual and developmental disabilities sharing their stories. The campaign was designed to challenge misconceptions, highlight the capabilities and strengths of these individuals, and promote inclusive employment practices within corporates. Objective & goals: To promote better support systems for disabled individuals. To increase the representation of disabled people in the workforce. To foster inclusive work cultures and policies. To enable and empower self-advocacy among disabled individuals. Challenges: Raising awareness about a complex and often marginalized topic. Countering deeply ingrained stigma and societal beliefs. Engaging a diverse target audience. Solutions devised: To bring in corporate leaders, recruiters, parents, caregivers, and the general public unfamiliar with the experiences of disabled individuals in India we decided to highlight the personal stories of the 7 self-advocates, focusing on their dreams, ambitions, career choices, and the societal barriers they face. The topics that our research showed us as relevant in this space included careers, relationships, and social inclusion. Campaign deliverables: 1 x short film Ancillary assets: 4 x carousel posts 10 x reels 8 x stories Campaign channels & specifics: Social media platforms (Instagram, YouTube, LinkedIn, Facebook) and community forums. To maximize reach and engagement across different audience segments. Continuous release over a quarter to maintain consistent traction and engagement. Timelines & Duration: The campaign spanned 3 months, with regular updates and content releases to sustain engagement. Impact: Views: 750K+ Shares: 1,000+ Reach: 1.5million+ Engagement: Overwhelmingly positive comments, highlighting a deep understanding and empathy towards the topics. Analysis: Positive reception for authentic portrayals and sensitivity in depicting a diverse range of lived experiences. Conclusion & learnings: The campaign successfully accomplished its objectives by promoting inclusivity and self-advocacy. Authentic storytelling resonated deeply with the audience, leading to a significant shift in perceptions around disabled employability and the strengths of neurodivergent people. Focus on lived experiences and engaging narratives helped rope in a diverse general audience. Way forward: Widening the scope of the campaign to include more self-advocates from different regions, backgrounds, nationalities, skills and marginalized identities. Developing additional content focused on specific issues like education, healthcare, and legal rights. Continuing partnerships with corporate leaders to implement inclusive policies and practices. Exploring potential partnerships with other disability rights organizations. WhatsApp Facebook X (Twitter) LinkedIn Copy link Much much relate? Share it now! < Back CAMPAIGNS

Demystifying Neurodiversity for families who are underprivileged with Ummeed CDC < Back Samjho aur Samjhao Demystifying Neurodiversity for families who are underprivileged with Ummeed CDC We developed this campaign in collaboration with Ummeed CDC, a Mumbai-based non-profit. One of the main reasons behind it was our research and social listening showed us that there is a significant lack of awareness and understanding about Autism and Down Syndrome in low-income and underprivileged communities in India. Existing resources are often not culturally or linguistically accessible to these families, and - in a lot of cases - not affirming enough. There is a dire need to address and correct common myths and misconceptions about developmental and intellectual disabilities. Data & existing perceptions: Studies and existing research indicates that awareness and acceptance of neurodiversity are low in India, especially in rural and low-income areas. Through social listening and interactions with our online community and families, we identified some specific myths and misconceptions prevalent in these communities, such as viewing Autism as bad behavior or believing Down Syndrome prevents access to a successful career. The insights: Many parents believe in the myth that Autism can be cured with traditional medicine or behavioral corrections. There's a prevailing misconception that children with Down Syndrome cannot lead successful professional lives. A significant number of families mourn the birth of a child with Down Syndrome, rather than celebrating the child’s birth. In a lot of families, mothers are blamed for the birth of a child with Down Syndrome, or an Autistic child. Our approach: Wanting to address Hindi-speaking low income families through easy-to-understand literature, we created a docket of illustrations, comics and stories that resonated with the lived experiences of Indian families. Our focus was on educational content that not only informed but also celebrated neurodiversity, highlighting strengths and capabilities. Apart from ensuring their use as physical fliers and print-outs to put up on pin boards at the center, we also uploaded these resources and content to multiple social media channels to ensure wide reach and engagement. Campaign objective & goals: To educate and raise awareness among low-income and underprivileged families about Autism and Down Syndrome. Goals: Demystify disabilities and bust common myths surrounding neurodivergent conditions. Provide culturally relevant resources. Engage and educate a wide audience. Challenges: Ensuring the content was culturally appropriate and sensitive. Making sure the information was accessible in Hindi, addressing the lack of affirming resources in regional languages. Solutions devised: Our narratives, language and campaign material were designed to speak to low-income families, families from tier1, 2, and 3 cities, and rural areas, as well as underprivileged Hindi-speaking families, and the general audience. All 10 stories put together as part of the campaign had positive and affirming messages about neurodiversity, focusing on strengths and capabilities. We addressed the specific myths that our research showed, and provided factual, easy-to-understand information about Autism and Down Syndrome. Deliverables: 3 x carousel posts (engaging illustrations & comics to engage the audience) 6 x static posts (graphical illustrations and explainers) Platforms: Instagram, Facebook and LinkedIn: chosen for their wide reach and ability to engage diverse audiences Offline spaces: Resource kits were distributed at Ummeed CDC centers and events Length: The campaign ran consistently for a period of 3 months Content was released periodically to maintain engagement Impact: High engagement across social media platforms Consistent traction and sharing on WhatsApp and Facebook groups Overwhelmingly positive feedback from parents and caregivers Conclusion & learnings: Successfully raised awareness and educated target audience, effectively addressing cultural and language barriers Demonstrated the importance of culturally relevant and accessible content in driving engagement and education Way forward: Continue to create and share educational content t argeting more communities and regions, including other regional languages Partner with more organizations to amplify impact WhatsApp Facebook X (Twitter) LinkedIn Copy link Much much relate? Share it now! < Back CAMPAIGNS

New guidelines aim to end stereotypes and promote accurate portrayals of disabilities in media < Back Disability, Media, News SC issues landmark guidelines for disability representation in films New guidelines aim to end stereotypes and promote accurate portrayals of disabilities in media MMS Staff 8 Jul 2024 4-min read One of the foundational pillars of an affirming attitude towards disability and neurodivergence is good media representation. Until the depiction of disabled and neurodivergent people in our films, TV series and social media is accurate, respectful, and empathetic, not much in society's attitude towards this community can change. Looks like the Supreme Court has taken note. In a landmark ruling on July 8, a Supreme Court bench headed by Chief Justice of India DY Chandrachud established comprehensive guidelines to prevent stereotyping and discrimination of persons with disabilities (PwDs) in visual media, including films and documentaries. The petition, filed by disability rights activist Nipun Malhotra, was driven by concerns over derogatory and discriminatory remarks towards PwDs in the film ‘Aankh Micholi.' The film included terms like “ atki hui cassettes ” (stuck cassettes) and “ bhulakkad baap ” (forgetful father) to describe individuals with speech and memory disabilities. ‘Aankh Micholi,’ released in 2023 to largely unfavourable reviews , is a film about a family whose various members live with disabilities and health conditions, including deafness, stammering and night blindness. The plot is an ableist ‘comedy of errors’ that rests on using disability and neurodivergence as elements of comic relief. Unfortunately, what a lot of filmmakers fail to realise is not only is the disabled community a low hanging fruit for comedy and all other kinds of slapstick content that shows them in bad light for a cheap laugh, their improper representation gives rise to society's developing misgivings about the community’s actual potential. The Supreme Court rightly emphasised that creators must provide an accurate representation of disabilities rather than mocking or mythifying them. Justice JB Pardiwala, part of the bench, described the judgment as "path-breaking," denouncing the use of stigmatising terms like “cripple” and “spastic.” Historical context and the need for change Indian films, TV serials, ads, and news media have long used disabilities and neurodivergent conditions as a source of comic relief, often at the expense of the dignity of persons with disabilities and neurodivergent conditions. Characters with disabilities have been frequently depicted in a manner that elicits pity or frames them as overtly inspirational, contributing to a skewed and harmful portrayal of disability. This stereotypical representation reinforces negative perceptions and stigmatisation, marginalising an already vulnerable group. The Supreme Court's latest judgement Chief Justice Chandrachud, authoring the judgement, drew attention to the harmful myths perpetuated by visual media about disabilities. The Court noted that depicting persons with disabilities as “super-cripples” implies that they must possess extraordinary abilities, thereby marginalising those who do not fit this stereotype. The bench stated, “Stereotyping is an antithesis to dignity and non-discrimination,” highlighting the judiciary’s evolving role in safeguarding individual rights and addressing complex intersections of disability, gender, and mental health. Modern social model vs the medical model The judgement emphasised a shift from the medical model, which views disability as a personal tragedy, to the modern social model. The social model treats disabilities as a result of societal barriers rather than individual deficits. Chief Justice Chandrachud highlighted that stereotypes and a mockery of disabilities arise from a lack of familiarity and inadequate representation of persons with disabilities in mainstream discourse. Distinguishing humour types and their impact The Court made a critical distinction between “disabling humour” and “disability humour.” Disabling humour demeans persons with disabilities, while disability humour seeks to better understand and explain disability. The context, intention, and overall message of media content should be considered before concluding whether remarks are disparaging. Guidelines for inclusive representation The Supreme Court issued several guidelines for creators of films and visual media content: Language and terminology: Insensitive language is contrary to the dignity of persons with disabilities. Terms like “cripple” and “spastic” should be avoided, as should terms like “afflicted,” “suffering,” and “victim.” These terms contribute to negative self-image and societal marginalisation. Accurate representation: Creators must strive for accurate representation of medical conditions to prevent misinformation and perpetuation of stereotypes. Misleading portrayals can reinforce harmful misconceptions about disabilities. Diverse realities: Visual media should depict the diverse realities of persons with disabilities, showcasing not only their challenges but also their successes, talents, and contributions to society. This holistic portrayal helps to normalise disability and reduce stigma. Stakeholder involvement: The bench emphasised the importance of disabled participation in the creation of media, stating, “‘Nothing about us without us’ principle is based on the promotion of participation of persons with disabilities and equalisation of opportunities. This principle must be practised in constituting statutory committees and inviting expert opinions for assessing the overall message of films and their impact on the dignity of individuals under the Cinematograph Act and Rules.” The Court went on to remind the government of its obligations under the Convention on the Rights of Persons with Disabilities to incorporate the lived experiences of disabled individuals. In March, the Supreme Court had requested the Central government's response to a plea filed by disability rights activist Nipun Malhotra in the same matter. Malhotra's complaint was that the film and its trailer contained derogatory references to persons with disabilities (PwDs). The issue escalated to the Supreme Court after the Delhi High Court dismissed Malhotra's plea, stating that excessive censorship should be avoided. The Supreme Court's ruling marks a significant step towards dismantling harmful stereotypes and promoting inclusive representation of disabilities in visual media. It now remains to be seen just how many producers, directors, screenwriters and social media creators adhere to these guidelines. If you’re any of the above and unsure where or how to begin, consider engaging with disability advocacy groups that can provide insights about disabled lived experiences. A lot of nonprofits and independent self-advocates conduct training and sensitisation programs, which could potentially give insights into the community’s realities. Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back SHORTS

Former Chief Justice opens up about how most Indian homes remain unfit for disabled people < Back Disability, News, Parenting India isn’t built for the Disabled — DY Chandrachud Former Chief Justice opens up about how most Indian homes remain unfit for disabled people MMS Staff 19 Apr 2025 3-min read When the 50th Chief Justice of India Dr DY Chandrachud recently spoke about his struggle to find an accessible home for his daughters with disabilities, it wasn’t just a personal anecdote, it was a national wake-up call. Speaking at a recent event on disability rights, Chandrachud said, “We have two beautiful daughters who are children with special needs. But every house we go to is just not equipped for a family with disabled members.” Chandrachud, who must vacate his official residence by April 30, shared that his family has been actively searching for a home to rent. But the options, even in India’s capital, are startlingly inaccessible. “We saw a lovely house today,” he said. “But the rooms were at different levels, separated by a step. And the landlord said, ‘I’ll put a wooden ramp,’ not realising that accessibility isn’t just about connecting Level 0 to Level 1. It’s much more.” When the system fails the system The irony is hard to miss. Here is one of the most powerful men in India’s judiciary, someone who has presided over landmark rulings on disability rights, now confronting the very barriers he has spent years trying to dismantle. If Chandrachud and his family are facing these obstacles, what about the millions of Indians with disabilities who lack the same influence, resources, or legal knowledge? A country still not built for disabled people India passed the Rights of Persons with Disabilities Act (RPWD) in 2016. The law mandates accessibility in buildings, transport, communication, and digital services. But implementation has lagged. Budget allocations remain inadequate, and public and private infrastructures alike continue to ignore basic design standards. Where they exist, accessible infrastructure is patchy. Ramps, if present, are often too steep. Elevators are missing or non-functional. Tactile paving is placed in arbitrary directions. Toilets are not usable for wheelchair users. And in most Indian homes, steps at the entrance or inside rooms make independent living nearly impossible. The issue is not a lack of laws but a lack of will, societal understanding, and inclusive design. From the courtroom to the community To be clear, Chandrachud is no stranger to the disability rights movement. As Chief Justice, he delivered the 2017 judgment in the Rajiv Rathod case, directing states to draft comprehensive accessibility plans. He also established the Supreme Court Accessibility Committee in 2022, and released the Supreme Court’s Disability Handbook in 2023, guiding judges on disability-inclusive jurisprudence. At the event, he emphasised that law alone is not enough. “Courts can only go so far,” he said. “There must be incentives — like tax benefits — for accessible design. And there should be monetary sanctions, not criminal ones, for non-compliance.” He also addressed the need for empathy-led judiciary reforms, supporting the idea of benches that understand disability rights, even if not exclusively dedicated to them. Who designs for whom? India’s cities — its homes, schools, airports, parks, courts, and buses — are largely designed for the non-disabled. For the 26.8 million disabled people in India (as per Census 2011, though estimates are likely much higher), the world outside is often a series of closed doors. And while accessibility is often painted as a “special need,” it is, in fact, a universal need. An elderly person recovering from surgery, a parent pushing a stroller, a delivery worker carrying heavy loads... everyone benefits from barrier-free design. A moment of reckoning That it took a former Chief Justice’s personal housing struggle to reignite this conversation says something about the invisibilisation of disabled voices in public discourse. The path forward Chandrachud concluded with a note of quiet urgency: “Disability law cuts across the whole of society. It’s not like insolvency law, which requires niche expertise. What it requires is understanding and design that respects dignity.” Until then, the former Chief Justice — and millions of disabled Indians — will keep encountering steps where there should have been bridges. Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back SHORTS

Highlighting nature doesn’t discriminate, the Channel 4 ad appends “They’re so good, considering…” with “Considering What?” < Back Disability, Media, News Paralympics 2024 campaign challenges perceptions about Paralympians Highlighting nature doesn’t discriminate, the Channel 4 ad appends “They’re so good, considering…” with “Considering What?” MMS Staff 7 Aug 2024 2-min read British broadcaster Channel 4 has launched its new campaign film ‘Considering What?’ ahead of the Paris 2024 Paralympic Games. Created by Channel 4’s in-house agency 4creative, the campaign seeks to challenge the public's perceptions of Paralympians, encouraging viewers to see them as elite athletes rather than competitors “overcoming” their disabilities. The campaign launched on July 12, and comes after research commissioned by Channel 4 revealed that nearly 60 percent of viewers watch the Paralympics to ‘see athletes overcoming their disabilities,’ whereas only 37 percent watch it for ‘exciting sporting competition.’ The campaign aims to shift this narrative, focusing on the athletes' sporting excellence. The video personifies the elements of the world — gravity, friction, and time — showing that these elements make no exceptions for any athlete, regardless of disability. Gravity is depicted as a taunting, shirtless man, friction appears as an abrasive racer in a yellow sports car, and time is personified as a woman with a stopwatch. The elements, respectively, are shown challenging wheelchair rugby star Aaron Phipps, multi-gold medallist Sarah Storey and sprinter Emmanuel Oyinbo-Coker. The spin here is that the film shows athletes overcoming these elements, not their own disabilities. Simultaneously, the film is capturing the reactions of audiences watching the Paralympics, some of whom - although well-intentioned - say things like: “He’s incredible… for someone like that.” and “They’re so brave, considering…” “Considering what?” the ad asks. Lynsey Atkin, Executive Creative Director of 4creative, explains : “Excellence is excellent, no caveats. How strange that as audiences we watch one of the world’s most elite sporting events with our heads tilted and our amazement seemingly tempered. Gravity, friction, time — the unchangeable forces of our world dictate what it means to be the best on the pitch, in the pool, on the court, on the track. They offer no head starts, no free passes, no patronising pat on the head and another go around.” Supporting the TV campaign is an out-of-home campaign, featuring posters of Paralympians and a mural by disabled artist Florence Burns. These collaterals convey the ‘Considering What?’ message by adding a strikethrough across well-meaning but patronising phrases that are commonly associated with Paralympic athletes. Channel 4’s Chief Marketing Officer Katie Jackson highlights the significance of the campaign: “... The Paralympics is one of the greatest sporting events in the world, drawing many millions of viewers. And that’s just it. This is sport, where athletic prowess takes centre stage and excellence wins above all else. As we show Paralympians battling against the very real forces of our world, we wanted to highlight the pure power and energy of world-class athleticism. Because at the end of the day, sport doesn’t care about disability. Paris, we’re coming for you.” Watch the full film here and let us know your thoughts below. https://www.youtube.com/watch?v=bUs_mNTNwvE Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back SHORTS

Thai PM joins Bangkok's Pride parade, highlighting the nation's historic push towards legalizing same-sex marriage < Back LGBTQIA+, Gender, News Thailand celebrates Pride Month amidst same-sex marriage advancements Thai PM joins Bangkok's Pride parade, highlighting the nation's historic push towards legalizing same-sex marriage MMS Staff 2 Jun 2024 4-min read The streets of Bangkok were awash with rainbow flags on Saturday, marking the beginning of Pride Month with a spectacular parade that saw thousands of LGBTQIA+ people coming together in a vibrant display of unity and love. As signs and placards bearing the slogan "Love wins'' adorned the city, the event signified more than just a celebration; it marked a pivotal moment in Thailand's journey towards legalising same-sex marriages. "This year's pride parade can be considered one of the biggest because it coincides with the passing of the same-sex marriage," said Avorawan Ramwan, who joined the parade with her partner. The significance of this year's parade is heightened by the anticipation of a landmark legislative change. Thailand is on the brink of legalizing same-sex marriage, with an equality bill set for its final readings in the Senate later this month. An overhead view of the Bangkok Pride parade, showcasing a massive rainbow flag stretching across the street, carried by a large crowd of participants. People line the sidewalks and an overpass, cheering and taking photos, as the vibrant colors of the flag create a striking visual display. The parade highlights the strong support for LGBTQIA+ rights and the push for same-sex marriage equality in Thailand. In a show of solidarity and support, Thai Prime Minister Srettha Thavisin participated in the parade, donning a rainbow shirt. He took to social media to express his support, stating, "It is a basic right to choose who to love." The Prime Minister’s participation and public endorsement reflect a growing acceptance and recognition of LGBTQIA+ rights in Thailand. The bill, which passed the upper house's first reading in April, is scheduled for its second and third readings this month. "The Senate will likely pass the bill on June 18," said Senator Wallop Tangkananuruk, chairman of the Senate's committee on same-sex marriage. Should the bill pass without amendments from the lower house, it will be sent for royal approval, after which it will become law 120 days post-publication in the Royal Gazette. Thailand's embrace of LGBTQIA+ rights is not only reflected in its legislative progress but also in its cultural and social landscape. Known globally as a haven for the LGBTQIA+ community, Thailand has long been celebrated for its inclusivity and acceptance. The country hosts numerous pride events and has a thriving LGBTQIA+ scene that attracts visitors from around the world. "Pride events are meaningful, and Thailand is known worldwide as a paradise for the LGBT community. Therefore, we must help promote and advocate for it, as well as implement laws to support the LGBT community," said transgender woman Aunchanaporn Pilsauta. Her words emphasise the importance of both societal acceptance and legal recognition in creating a truly inclusive environment. As Thailand moves closer to recognizing same-sex marriages, the enthusiasm and hope among the LGBTQIA+ community are palpable. The potential passing of the same-sex marriage bill not only signifies a major victory for LGBTQIA+ rights in Thailand but also sets a progressive example for other nations in the region and beyond. A participant in the Bangkok Pride parade proudly holds a sign reading 'Mr. Gay World,' while carrying a rainbow flag. He is followed by other participants dressed in colorful outfits, including a person in a Dalmatian costume. The parade path is painted in rainbow colors, and the sides are lined with spectators cheering and taking photos. In the background, a stage and balloons in rainbow colors add to the festive atmosphere, celebrating LGBTQIA+ pride and advocacy in Thailand. Context on Thailand's LGBTQIA+ affirmation Thailand has long been regarded as one of the most LGBTQIA+ friendly countries in Southeast Asia. The country’s rich cultural history, combined with its contemporary embrace of diversity, has positioned it as a leader in LGBTQIA+ rights and acceptance. Cities like Bangkok and Pattaya are well-known for their vibrant LGBTQIA+ communities and events, drawing tourists and locals alike to celebrate and support equality. Despite the progress, the journey towards full legal recognition has been a challenging one. Activists and allies have tirelessly campaigned for years, pushing for equal rights and protections under the law. The upcoming potential legalization of same-sex marriage is a testament to their perseverance and the gradual shift in societal attitudes towards greater inclusivity. A step towards equality The momentum for change is building, and the prospect of legalized same-sex marriage in Thailand is a beacon of hope for many. The celebration during this year's Pride Month, with its unprecedented turnout and official endorsements, highlights the critical intersection of cultural celebration and legal progress. As Thailand inches closer to this historic milestone, the spirit of Pride and the message that "Love wins" continue to resonate powerfully across the nation and beyond. This article incorporates information from a Reuters report on the recent Pride events and legislative developments in Thailand. Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back SHORTS

The global autistic community shares how they respond to dismissive and ableist comments < Back Community, Neurodiversity Best responses to - “But you don’t look autistic” The global autistic community shares how they respond to dismissive and ableist comments MMS Staff 8 Jun 2024 5-min read Have you ever disclosed your autism to someone, only to have them drill holes in your head with their eyes and give you the classic, "But you don't look autistic" refrain? Though seemingly harmless, this line is more than just a misunderstanding. It shows a deep lack of awareness about the vast spectrum of autistic experiences. For many autistic people, comments like these are hurtful. When our autism goes unrecognized, it leads to a lack of crucial support. We might struggle in social situations or sensory overload without receiving the help that can make a huge difference. Not to mention this also takes its toll on our mental health. Imagine constantly being told a core part of you isn't valid, or being asked to prove your neurodivergence. Makes you feel isolated, confused and even depressed. We've said before, we'll say it again - Autism is a neurological difference, not a physical appearance. Autistic people exist in all shapes, sizes, and personalities. So, the next time someone throws that outdated comment your way, be prepared to respond with confidence and a touch of humor! How? Read on - Our amazing community shared some fantastic responses to "But you don't look autistic". We've written their comments down alongside their Instagram profiles. Oh! I have detachable wings and left them at home today - @ alt.life .immycool Sorry, I'm sharing my autism with a friend right now, so it might be diluted - @charlielittlechild It's so clear to see if you know Autism - @jackie_steed Decides who?! - @karolincze That’s an inside thought Karen … - @aglaematl You don't look like a burden - @le_randomiseur How about now? hand flaps "maybe you can only see it under a black light? - @cantstanja Your observation skills are rather poor, dear. Might I suggest some glasses to help you see my autism? - @yagamilight3000 Do you want me to say “thanks”…? - @karolincze We can't all be Rain Man or the Good Doctor, Karen. - @olivia.shorthair And you don’t look ignorant but here we are - @emhope98 Alright so have you ever heard about specific interests? Mine is [followed by a five minute monologue about very precise information]. Do I look more autistic to you now? If not, you might question your own spectrum. - @lelune_akemi Yes I do! Whether you say I do or not I still do and it will never change! So go away! - @magically_made_photography Shall I flap my wings a bit for you? - @arcanadi You might want to learn what "invisible" meant, would you like a dictionary? - @lelune_akemi Here, try on my glasses. - @jadenikita1998 This is what I say, “Stop, Stop right there. I do not need you to tell me this. I love being autistic, it's so freeing. This diagnosis is a good thing, not a bad thing. I love you, but this isn't a good comment to say to me. Please be happy for me.” - @lightningdragon1 Oh darling, and you don't look like someone who understands the full spectrum of fabulousness! But here we are, defying expectations and slaying stereotypes, one sequin at a time! - @officialqueemo I put whatever object is closest and put it on my head, and then say "how about now?" 😅 - @ audhdantics Well of course not. You can’t see Autism. whispers it’s inside my brain! - @trainerhalsitemshop Is this due to my confidence or hotness levels being at least 137x higher than yours? - @eldritchvampireofthefaewild YOU CAN SEE ME?! - @ andie.ink Really? I must have left my 'Autistic' uniform at home - @booleanhunter AHA… my disguise is working” *walk away laughing evilly - @the_other_abby2007 Oh because I don’t make blunt statements? - @halicope You should see me on a full moon—all of my ‘tism bursts out in full force then. 🌙 - @joannareese7 Well you don’t look allistic but here we are - @neuronandrosepsych Well, I am and I am proud of it! - @revajain__ takes a bow - @infamousswfan That's not really the compliment you think it is - @anjalir283 No? Oh you do!" (Let them wonder for a bit) Then say "See, that's just as weird as saying I don't". - @babette_2000 That's just all the plastic surgery I had 🤣 - @meranaphi Well you don't look normal, but here we are - @ausomecharlie I don't have enough time or crayons to explain the impact of your comment - @monera_ooo I know you're trying to be kind, but it's not where you can see it... it's in my brain! - @themindofmariavivienne I have horns which I file everyday before I leave - @theboywhogrewupasanaspie 1. What am I supposed to look like? 2. In-depth explanation of what masking is 3. Horror story about ABA, if applicable 4. Well you don’t look like a jerk, but here we are. 5. Because I’m not a six-year-old boy? Shocking. /s 6. Yes I do, you just don’t know what you’re looking at. 7. I literally only told you because you caught me doing X autistic thing. 8. That’s not a compliment. 9. Are you sure? start stimming and staring off into space 10. Well you don’t look neurotypical! See how weird that sounds? 11. Sorry, I left my Rain Man costume at home. - @aureliaundertheradar I don't get it. Please explain." (Same as the response to racist/sexist/etc 'jokes') - @creatingwhilelearning But do I SMELL autistic?” Always confuses the hell out of them. Some people actually then say “Ah I see what you mean!” as in, it’s as ridiculous as saying autistic people all smell a certain way. Others don’t get it. So I let them continue to be baffled 💅🏽 - @sniffyjenkins you don't look stupid… - @hollylaike I show true colours only during full moon - @preeti.sharma_27 Hang on, let me just do some autism for you - @comfaclothing I'm undercover. - @kotoku_denjiro I put on the invisible cloak! - @manishachandini You don’t look rude either, but I guess we can’t judge a book by its cover - @thealyssaproject Shit, I must be overdue for my autism-causing vaccine booster - @wdc_nathan Laugh very loudly and leave - @purramids I was wondering if the new mask was working. Turns out it works both ways. You can’t tell I’m autistic and I can’t tell how much of your brain you have left. - @lauraliteatime Remember, the best response depends on the situation and your comfort level. You are autistic, and that's perfectly okay! Some final thoughts: Don't feel obligated to justify your diagnosis (whether you have one or not cuz self-diagnosis is obv valid) Educate politely, but don't feel like you have to be a teacher Embrace your individuality. Being autistic is a strength, not a weakness Let's break down the stereotypes and celebrate the beautiful diversity of the autistic community. With a little understanding and humour, we can create a more inclusive world As always, we'd love to hear from you. Share your favorite responses to "But you don't look autistic" in the comments below. Check out the original post here . Remember, if anyone ever tells you they can't see your autism, you can always tell them you left your invisibility cloak at home. Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back SHORTS

The singer, diagnosed in 2022 with Stiff Person Syndrome, teared up belting out an Edith Piaf classic < Back Disability, News, Health Celine Dion makes grand comeback at Paris Olympics opening ceremony The singer, diagnosed in 2022 with Stiff Person Syndrome, teared up belting out an Edith Piaf classic MMS Staff 29 Jul 2024 2-min read Singer Celine Dion’s performance at the opening ceremony of the Paris Olympics 2024 on Friday left the audience mesmerised. Performing her rendition of an Edith Piaf classic from atop the Eiffel Tower in Paris, Dion’s was the last act of the opening ceremony. With Friday’s event, the Canadian singer-performer (56) broke her three-year hiatus, which she had gone on after being diagnosed with the neurological condition Stiff Person Syndrome (SPS). News of her diagnosis first came in December 2022, when she revealed that she had been having involuntary spasms and muscle rigidity. At the time, Dion had posted a video to her Instagram saying the spasms were impacting ‘every aspect’ of her daily life. “It’s been a struggle. All I know is singing.” Last month, Prime Video released the documentary I Am: Celine Dion , directed by Irene Taylor, which shows what the singer’s journey has been like living with the condition. In one of the scenes, during a physical therapy session, Dion is seen having a seizure. Taylor said she and Dion discussed about retaining the entirety of the scene in the final cut. “‘I think this film can help others understand what it’s like to be in my body… I don’t want you to shorten that scene,’” Taylor said Dion told her at the time. SPS is a rare, chronic neurological disorder that causes muscle stiffness and sometimes intense muscle spasms in the trunk and limbs, affecting posture, balance, and the ability to use certain muscles. It usually has an autoimmune component, and, in some cases, can be progressive and painful. Only one in about a million people gets SPS, and the condition affects twice as many women as men. The condition is diagnosed based on symptoms, through neurological and neuromuscular exams, including electromyography, or EMG, to test muscle and nerve function. Diagnosis also often relies on a blood test that measures the GAD antibody. At the time of her diagnosis, lots of her fans expressed their worry openly about how Dion - one of the top-selling artists of all time with over 200 million albums sold - would never be able to make a mainstream comeback. However, Dion’s Friday evening performance demonstrates that with an accurate diagnosis, timely therapies and the right treatment plans, some conditions can be managed effectively, if not completely reversed. Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back SHORTS