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About us
Based in Mumbai, Much Much Media is a boutique media production company and social impact agency with a community of over 50,000 people. We help brands, non-profits, and agencies make important conversations interesting while ensuring their vision and goals are not only met, but resonate deeply with audiences.
Why ‘Much Much?’
In colloquial Hindi, "much much" means chatter. We chose the name Much Much Media to embody our mission of making important conversations engaging and enjoyable through our content and media. Based in Mumbai, Much Much Media is a boutique media production company that transforms briefs from brands and agencies into highly loved and binge-worthy social media content, films, campaigns, ads, and more.
Our journey
Much Much Spectrum was launched three years after Much Much Media as our original content division, aimed at bringing to light the stories of underrepresented communities that are often missing from mainstream media. This initiative was inspired by our founders' discovery of their own neurodivergence, establishing us as India’s first neurodivergent-led media company. Our objective is to bridge the gap in affirming narratives, particularly around subjects like health, disability, and mental health, which have been historically stigmatized in India. These topics are frequently portrayed through lenses of pity, sympathy, or excessive inspiration, often resulting in unaffirmative portrayals.
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In the last two years, Much Much Spectrum has built a global community of over 50,000 people. We have partnered with various brands and non-profits to tell impactful stories through our platform and community.
2019
2020
2021
2022
2023
2024
INCEPTION AS AN AGENCY
Launched Much Much Media as a dynamic marketing communications agency.
SIGNIFICANT COLLABORATIONS
Collaborated with industry giants Meta and Mahindra (Jawa Motorcycles), setting a strong foundation.
EXPANDING HORIZONS
Delivered bespoke projects for prominent brands including Google, Netflix, Coca-Cola Foundation, HSBC, and United Way Mumbai.
INNOVATION AND EXPANSION
Founded Much Much Spectrum to co-create original content focusing on health, neurodiversity, and other pivotal social issues.
IMPACTFUL CAMPAIGNS
Ran four nationwide social impact campaigns, including a significant initiative for the ICC Men's Cricket World Cup.
GROWTH AND COLLABORATION MILESTONES
Partnered with the Government of India to raise awareness about disabilities.
Our global community reached a robust 50,000 members.
Launched the Much Much Spectrum website, enhancing our digital presence and engagement.
Our mission
At Much Much Spectrum, we focus on creating impactful content and strategies that resonate with diverse cultural contexts while being globally acknowledged. We empower communities and foster collaborations among a wide range of stakeholders in the social impact arena.
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Our mission is to prioritize lived experiences, community wisdom, and inclusive models in social storytelling. We aim to establish a practice that reflects local realities, democratizes knowledge, centre stages community insights, and integrates research and data with personal narratives. Through compelling content, we strive to engage a broader audience, making important conversations both accessible and captivating.
Our values
Inclusive
Collaborative
Ethical
Reliable
Our founders
Aditi Gangrade
Chief Creative Officer - Much Much Media
Aditi Gangrade is a Gen-Z entrepreneur and filmmaker, renowned for her pioneering work in promoting neurodiversity and disability representation in the media industry. As someone who identifies as Autistic and ADHD, and also experiences PMDD, Aditi co-founded the innovative Mumbai-based studio, Much Much Spectrum, alongside her equally talented neurodivergent partner, Aalap Deboor. This inclusive content, insights, and consultation studio has made a significant impact by establishing a global community of 50,000 individuals focused on mental health, disability, neurodiversity, and gender.
Much Much Spectrum, under Aditi's visionary leadership, aims to build India's largest repository of lived experiences through a rich tapestry of digital content and films. Aditi's passion for intersectional storytelling and her commitment to Diversity, Equity, and Inclusion (DEI) in media has been a driving force behind her work. Her directorial prowess was recently showcased in the film 'Unmasking Autism,' which was screened at the prestigious Pride Filmtage Bremen Film Festival in Germany.
Before venturing into entrepreneurship, Aditi worked as a creative producer and director. The inception of Much Much Spectrum, an extension of her media company Much Much Media, was motivated by the personal revelation of neurodivergence she shared with her partner. Much Much Spectrum collaborates with a diverse range of entities including non-profits, brands, corporate firms, and government agencies, striving to actualize disability inclusion.
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Apart from spearheading all creative and editorial efforts at Much Much Media, Aditi now also takes time out to coach young neurodivergent people starting their careers, as well as consult parents and caregivers on neurodiversity.
To book a session with her, click here.
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Aalap Deboor
Chief Executive Officer - Much Much Media
Aalap is a writer-director-producer with 15 years in the entertainment industry.
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After a career in journalism working with Hindustan Times, followed by TV programming & production with MTV & Vh1 (where Aalap produced the shows Coke Studio & Unplugged and led Vh1 India's digital media efforts), and then in digital content & strategy as Head of Music for One Digital Entertainment - Asia's largest creator network - he started Much Much Media, a content & research studio.
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Aalap has directed and produced 100+ brand campaigns, and developed & successfully implemented data-driven content strategies for 50+ Bollywood music artists, building numerous digital channels and IPs from the ground up, including JioSaavn's Hip Hop Highway - India's first hip hop podcast - and MTV Roots, India's first indie music show.
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He has directed talent such as AR Rahman, Raftaar, Armaan Malik and Prajakta Koli, and led production on social campaigns, shows, ads and music videos for 50+ global brands including Vodafone, Tinder, Diageo and Nokia, featuring personalities ranging all the way from Shah Rukh Khan and Bill Gates to Russell Peters and Bhuvan Bam, netting over 250m+ views.
Our advisors
Rahul Jindal
Director - Google, India
Currently Global Director of Operations & Practices at Google, and an IIT-A alum, Rahul brings close to 20 years of rich experience in management across industries, with global and local roles at such companies as Infosys, CPA Global and Evalueserve. Rahul has been an active part of the disability and neurodiversity discourse.
He's a former Executive Sponsor of Google's Disability Alliance, and former head of Google's Employee Resource Group in India. He has been active in raising awareness about disabilities, employing people with disabilities in high-tech & digital marketing roles, and spearheading active efforts in Assistive Tech.