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Explore career opportunities with us and join a team that values innovation and collaboration. Discover roles that challenge and inspire growth in a supportive environment. Apply today to contribute to our mission and advance your career. We offer a chance to make a real impact at the intersection of media and social impact. Careers at Much Much Media Hey there! Thanks for showing interest in working with us. We're always on the lookout for writers, producers, directors, parents, caregivers, experts and people from all walks of life who believe they could contribute to our mission. Fill out the form below and someone from our team will get in touch with you if there's a match. For inquiries, write to careers@muchmuchmedia.com Come work with us First name* Last name* Email* Phone Position Available from Tell us something interesting about yourself* Upload your CV Link to CV/ LinkedIn/ portfolio APPLY

Much Much Spectrum is a Mumbai-based media production company and social impact agency. We specialize in turning brand visions into engaging conversations and impactful campaigns. We have collaborated with giants like Meta, Mahindra, Google, and Netflix to create content that resonates deeply. About us Based in Mumbai, Much Much Media is a boutique media production company and social impact agency with a community of over 50,000 people. We help brands, non-profits, and agencies make important conversations interesting while ensuring their vision and goals are not only met, but resonate deeply with audiences. Why ‘Much Much?’ In colloquial Hindi, "much much" means chatter. We chose the name Much Much Media to embody our mission of making important conversations engaging and enjoyable through our content and media. Based in Mumbai, Much Much Media is a boutique media production company that transforms briefs from brands and agencies into highly loved and binge-worthy social media content, films, campaigns, ads, and more. Our journey Much Much Spectrum was launched three years after Much Much Media as our original content division, aimed at bringing to light the stories of underrepresented communities that are often missing from mainstream media. This initiative was inspired by our founders' discovery of their own neurodivergence, establishing us as India’s first neurodivergent-led media company. Our objective is to bridge the gap in affirming narratives, particularly around subjects like health, disability, and mental health, which have been historically stigmatized in India. These topics are frequently portrayed through lenses of pity, sympathy, or excessive inspiration, often resulting in unaffirmative portrayals. In the last two years, Much Much Spectrum has built a global community of over 50,000 people. We have partnered with various brands and non-profits to tell impactful stories through our platform and community. 2019 2020 2021 2022 2023 2024 INCEPTION AS AN AGENCY Launched Much Much Media as a dynamic marketing communications agency. SIGNIFICANT COLLABORATIONS Collaborated with industry giants Meta and Mahindra (Jawa Motorcycles), setting a strong foundation. EXPANDING HORIZONS Delivered bespoke projects for prominent brands including Google, Netflix, Coca-Cola Foundation, HSBC, and United Way Mumbai. INNOVATION AND EXPANSION Founded Much Much Spectrum to co-create original content focusing on health, neurodiversity, and other pivotal social issues. IMPACTFUL CAMPAIGNS Ran four nationwide social impact campaigns, including a significant initiative for the ICC Men's Cricket World Cup. GROWTH AND COLLABORATION MILESTONES Partnered with the Government of India to raise awareness about disabilities. Our global community reached a robust 50,000 members. Launched the Much Much Spectrum website, enhancing our digital presence and engagement. Our mission At Much Much Spectrum, we focus on creating impactful content and strategies that resonate with diverse cultural contexts while being globally acknowledged. We empower communities and foster collaborations among a wide range of stakeholders in the social impact arena. Our mission is to prioritize lived experiences, community wisdom, and inclusive models in social storytelling. We aim to establish a practice that reflects local realities, democratizes knowledge, centre stages community insights, and integrates research and data with personal narratives. Through compelling content, we strive to engage a broader audience, making important conversations both accessible and captivating. Our values Inclusive Collaborative Ethical Reliable Our founders Aditi Gangrade Chief Creative Officer - Much Much Media Aditi Gangrade is a Gen-Z entrepreneur and filmmaker, renowned for her pioneering work in promoting neurodiversity and disability representation in the media industry. As someone who identifies as Autistic and ADHD, and also experiences PMDD, Aditi co-founded the innovative Mumbai-based studio, Much Much Spectrum, alongside her equally talented neurodivergent partner, Aalap Deboor. This inclusive content, insights, and consultation studio has made a significant impact by establishing a global community of 50,000 individuals focused on mental health, disability, neurodiversity, and gender. Much Much Spectrum, under Aditi's visionary leadership, aims to build India's largest repository of lived experiences through a rich tapestry of digital content and films. Aditi's passion for intersectional storytelling and her commitment to Diversity, Equity, and Inclusion (DEI) in media has been a driving force behind her work. Her directorial prowess was recently showcased in the film 'Unmasking Autism,' which was screened at the prestigious Pride Filmtage Bremen Film Festival in Germany. Before venturing into entrepreneurship, Aditi worked as a creative producer and director. The inception of Much Much Spectrum, an extension of her media company Much Much Media, was motivated by the personal revelation of neurodivergence she shared with her partner. Much Much Spectrum collaborates with a diverse range of entities including non-profits, brands, corporate firms, and government agencies, striving to actualize disability inclusion. Apart from spearheading all creative and editorial efforts at Much Much Media, Aditi now also takes time out to coach young neurodivergent people starting their careers, as well as consult parents and caregivers on neurodiversity. To book a session with her, click here . Aalap Deboor Chief Executive Officer - Much Much Media Aalap is a writer-director-producer with 15 years in the entertainment industry. After a career in journalism working with Hindustan Times, followed by TV programming & production with MTV & Vh1 (where Aalap produced the shows Coke Studio & Unplugged and led Vh1 India's digital media efforts), and then in digital content & strategy as Head of Music for One Digital Entertainment - Asia's largest creator network - he started Much Much Media, a content & research studio. Aalap has directed and produced 100+ brand campaigns, and developed & successfully implemented data-driven content strategies for 50+ Bollywood music artists, building numerous digital channels and IPs from the ground up, including JioSaavn's Hip Hop Highway - India's first hip hop podcast - and MTV Roots, India's first indie music show. He has directed talent such as AR Rahman, Raftaar, Armaan Malik and Prajakta Koli, and led production on social campaigns, shows, ads and music videos for 50+ global brands including Vodafone, Tinder, Diageo and Nokia, featuring personalities ranging all the way from Shah Rukh Khan and Bill Gates to Russell Peters and Bhuvan Bam, netting over 250m+ views. Our advisors Rahul Jindal Director - Google, India Currently Global Director of Operations & Practices at Google, and an IIT-A alum, Rahul brings close to 20 years of rich experience in management across industries, with global and local roles at such companies as Infosys, CPA Global and Evalueserve. Rahul has been an active part of the disability and neurodiversity discourse. He's a former Executive Sponsor of Google's Disability Alliance, and former head of Google's Employee Resource Group in India. He has been active in raising awareness about disabilities, employing people with disabilities in high-tech & digital marketing roles, and spearheading active efforts in Assistive Tech.

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Neurodiversity Parenting Neurodiversity, Parenting List of NGOs that work with Autistic children in India Top NGOs supporting Autistic children and their families in India < Back Load more

Much Much Spectrum Diversity Equity Inclusion at Work The first report in a 3-part series based on #ChatterFest '23 Ummeed CDC Samjho aur Samjhao Demystifying Neurodiversity for families who are underprivileged with Ummeed CDC HT Parekh Foundation, Ummeed CDC Developmental Disabilities India - I A multi-platform campaign championing inclusion and creativity for neurodiverse youth EMpower, Yash Charitable Trust The Disability Roundtable Real stories, real impact: Changing views on disability in India Yash Charitable Trust, IP Integrated Services Pvt Ltd Breaking Barriers, Building Careers Enabling inclusion and employment for persons with disabilities Ummeed CDC Me As Me: Celebrating Self Acceptance Celebrating individuality and self-acceptance NCPEDP Right To Rights: Awareness to Action Empowering persons with disabilities through legal awareness < Back Load more

< Back Developmental Disabilities India - I A multi-platform campaign championing inclusion and creativity for neurodiverse youth The Developmental Disabilities India campaign was initiated by Ummeed Child Development Center to address the pressing issues faced by individuals with developmental and intellectual disabilities in India. Our focus areas were chosen based on primary research that identified two topics: bullying and the role of art in therapy. Extensive secondary and primary research, a culture sweep, and social listening informed the campaign. Key insights included: 70% of autistic individuals experience bullying, with 40% facing it daily and 33% two to three times per week. Art therapy significantly reduces symptoms of anxiety, depression, and stress by 73%. Neurodivergent individuals are up to 150% more likely to be self-employed, entrepreneurs, or artists. These statistics highlighted the urgent need for awareness and support mechanisms for individuals with disabilities, emphasizing both the negative impacts of bullying and the positive potential of art therapy. Our approach: Much Much Spectrum, in collaboration with HT Parekh Foundation and Ummeed Child Development Center, developed a comprehensive, 'Hinglish' campaign to capture and communicate the lived experiences of young people with disabilities. The campaign leveraged lived experience storytelling to authentically portray these experiences and highlight the importance of empathy and inclusion. Objective & goals: The primary objective was to raise awareness about developmental disabilities, address the issues of bullying, and promote the benefits of art therapy. The goals included: Increasing understanding and empathy Driving engagement through authentic storytelling Providing valuable resources for parents and professionals Challenges addressed: A lack of awareness and understanding of developmental disabilities High incidence of bullying among neurodivergent individuals Need for positive representation and support for artistic expression in the disability community Solutions devised: Target Audience: Adolescents (11 - 16), young adults (17 - 25), and parents & caregivers of individuals aged 12 - 35, from both metro and non-metro areas. Narrative: Focused on lived experiences, featuring neurodivergent individuals telling their own stories to ensure authenticity and relatability. Topicality: Timed to coincide with Neurodiversity Celebration Week , World Down Syndrome Day , and Autism Awareness Month to maximize relevance and impact. Deliverables: Films x 2 Ancillary assets: 5 x carousel posts 8 x reels 10 x stories Platforms: YouTube for hosting educational and awareness videos Social media platforms (Facebook, Instagram, Twitter) for broadening reach and engagement Campaign content was strategically released over a 2-month period to maintain consistent engagement Length: Timelines: 2-month campaign duration Key events: Neurodiversity Celebration Week, World Down Syndrome Day, and Autism Awareness Month Impact: 2.5 million+ views 5,000+ shares 7 million+ reach Positive reception with numerous comments highlighting empathy and authenticity Increased search spikes and engagement metrics indicated strong audience interest and involvement Media & events: Featured in Mid-Day, highlighting the campaign’s impact and reach Conclusion & learnings: The campaign successfully met its objectives, raising measured awareness and fostering a supportive community dialogue around developmental disabilities. Authentic portrayals and strategic timing contributed to overcoming the initial challenges and achieving widespread engagement and positive feedback. Way forward: Continue expanding the range of resources on the Developmental Disabilities India YouTube channel. Plan future campaigns to address additional pertinent topics within the disability community. Strengthen partnerships with other organizations and stakeholders to amplify the campaign’s impact and reach. Utilize feedback and data from this campaign to refine future strategies and approaches for even greater effectiveness. WhatsApp Facebook X (Twitter) LinkedIn Copy link Much much relate? Share it now! < Back CAMPAIGNS

< Back Right To Rights: Awareness to Action Empowering persons with disabilities through legal awareness The "Right to Rights" campaign was launched to mark World Disability Day 2022 , aiming to bridge the gap between the existing legal framework and the actual awareness and implementation of disability rights in India. Despite the enactment of the Rights of Persons with Disabilities (RPwD) Act, 2016, many disabled individuals and the general population remain unaware of the rights and provisions stipulated in the Act. The campaign sought to educate, advocate for, and enable persons with disabilities to know their rights and have agency in their lives. Data & insights: secondary research, culture sweep, and social listening: Few states have fully implemented the RPwD Act, 2016 with many lagging in notifying state rules and taking necessary actions Government websites and online services often do not comply with accessibility standards, hindering access to essential services The mandated 4% reservation in government jobs for persons with disabilities is inconsistently implemented, with many posts remaining unfilled Employed individuals with disabilities face inadequate workplace accommodations, impacting productivity and inclusion Many educational institutions lack necessary infrastructure like ramps, accessible toilets, and learning materials There is a significant shortage of trained special educators Access to specialized healthcare is limited, especially in rural areas, with a shortage of medical professionals and rehabilitation services Healthcare facilities often lack accessibility, and healthcare professionals are not adequately trained to meet the needs of persons with disabilities There is a general lack of awareness about the RPwD Act among the public and officials, leading to poor enforcement Obtaining justice and enforcement of rights is slow, delaying the provision of benefits and services Comprehensive data on persons with disabilities is lacking, hampering effective policy-making and monitoring Inadequate mechanisms for monitoring and evaluating the Act's implementation result in inconsistencies across states Our Approach: Our approach centered on leveraging multi-format and cross-platform content to reach a diverse audience, including policymakers, educators, employers, and the general public. We aimed to have data-driven stories lead the way in highlighting the gaps in the implementation of disability rights, and advocating for better awareness and enforcement of the law through informative and engaging content. Campaign objectives & goals: To educate persons with disabilities and the general population about the rights of disabled people as listed down under the RPwD Act, 2016 To start an ongoing campaign advocating for the proper implementation of disability rights To enable persons with disabilities to assert their rights and seek the necessary accommodations Challenges: Lack of awareness about disability rights among the general population and officials Inconsistent implementation of the RPwD Act across states Limited accessibility of online content and services Solutions devised: Target Audience: policymakers, educators, employers, government officials, and the general Indian public Narrative: focusing on personal stories and topics obtained through data-driven insights, and expert opinions to highlight the importance of disability rights and the gaps in their implementation Topicality: addressing key areas such as education, employment, accessibility, and sexual and reproductive health rights (SRHR) of persons with disabilities Deliverables: 6 x social media posts 5 x social media reels Platforms: LinkedIn: to speak to professionals and policymakers Instagram and Facebook: to speak to a broad audience Length: The campaign ran for one month leading up to and following World Disability Day, 2022. Content was posted daily to maintain engagement and momentum. Impact: Views: 2 million+ views across platforms (with one reel crossing 1.3 million views, 3000+ shares and 250+ comments) Reach: 4 million+ Shares: 10k+ Engagement: Overwhelmingly positive comments, indicating a deep understanding and empathy towards the highlighted topics Virality: a reel on SRHR for women with disabilities went viral, significantly amplifying the campaign's reach Conclusion & learnings: Successfully raised awareness about disability rights and the RPwD Act, with a combined reach of 4 million+, enhancing public understanding and engagement through strategic content dissemination Multi-format, cross-platform strategies are effective in reaching diverse audiences and generating traction to impactful conversations Way Forward: Continue to create and share content that educates and advocates for disability rights, working with policymakers to ensure the full implementation of the RPwD Act across all states Fostering a community of advocates and allies who can support ongoing and future initiatives WhatsApp Facebook X (Twitter) LinkedIn Copy link Much much relate? 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< Back Me As Me: Celebrating Self Acceptance Celebrating individuality and self-acceptance The "Me As Me" campaign was developed to address the pervasive marginalization and underrepresentation of neurodivergent and disabled individuals in media, workplaces, and society at large. The focus was on elevating voices from the South Asian context, particularly India, to showcase our lived experiences and challenging societal perceptions. The topics of navigating puberty, self-identity, dating, and entrepreneurship were chosen due to their critical importance in the lives of young neurodivergent and disabled individuals, areas often fraught with unique challenges and societal stigma. Relevant data & insights: Women with disabilities hold only 2.3% of decision-making positions globally​​ Disabled women face a significantly higher risk of violence compared to non-disabled women. Autistic teenagers experience heightened sensory sensitivities and social interaction difficulties, increasing the risk of bullying​. ADHD teenagers struggle with impulse control and emotional regulation during puberty​. Individuals with autism find romantic relationships challenging due to difficulties with social cues and communication​​. Autistic women often engage in masking behaviors , leading to increased stress and mental health issues. Disabled entrepreneurs face barriers such as limited access to funding and societal stigma , which hinder business growth​. Our approach: We aimed to provide an authentic platform for neurodivergent and disabled individuals to share their stories, emphasizing their strengths, challenges, and aspirations. The campaign was structured to create a multi-format, cross-platform narrative that would engage a diverse audience and foster greater understanding and empathy. Campaign objective & goals: To raise awareness about the challenges faced by neurodivergent and disabled individuals. Promote better support systems for disabled and neurodivergent entrepreneurs Increase representation of neurodivergent individuals in media and workplaces. Educate parents, teachers, and caregivers on the needs of neurodivergent youth during puberty. Challenges: Ensuring authentic representation of diverse experiences. Addressing societal stigma and misconceptions. Reaching and engaging a wide, diverse audience. Solutions devised: Target audience: young adults on the neurodiversity spectrum or identifying as neurodivergent, caregivers, educators, parents, caregivers, business leaders, investors, and the general public. Narrative: centered around lived experiences, the narrative was designed to be both educational and empathetic. Topicality: focused on timely and relevant issues such as identity, mental health, friendships, love, dating, and entrepreneurship, and released around Neurodiversity Celebration Week. Deliverables: Short documentary films x 2: 'Unmasking Autism' and 'Entrepreneurs with Autism, ADHD & Down Syndrome'. Ancillary assets: 5+ x reels 10+ x carousel posts 15+ x stories Platforms: YouTube: For broad reach and accessibility. LinkedIn: Targeting professionals and business leaders. Instagram & Facebook: Engaging a wider, younger audience through visual storytelling. Length: The campaign ran for over 3 months, with continuous engagement and content updates to maintain traction and visibility. Impact: Views: 500,000+ Reach: 1 million+ across social platforms. Engagement: 1k+ shares , 500+ comments highlighting empathy and understanding. Reception: Overwhelmingly positive, praised for authentic portrayals and sensitivity. Media & Ancillary Extensions: “Unmasking Autism” was screened at the Pride Filmtage Bremen Film Festival in Germany, 2023. The campaign was featured in a half-page article in the popular Mumbai tabloid Mid-Day. Learnings: The campaign successfully met its objectives of raising awareness and fostering empathy among its intended audience. Challenges were effectively addressed through thoughtful storytelling and strategic dissemination of multi-format content. Continuous engagement and authentic representation were key to the campaign’s success. Way forward: Expanding the campaign to include more stories and voices from the neurodivergent and disabled communities. Developing additional educational resources for parents, educators, and employers. Continuing to foster partnerships with organizations to support inclusive practices and policies. Exploring new platforms and media formats to reach an even broader audience. By creating a platform for neurodivergent and disabled individuals to share their stories, the 'Me As Me' campaign has taken a significant step towards inclusivity and representation. The continued efforts will aim to build on this foundation, driving further change and awareness. WhatsApp Facebook X (Twitter) LinkedIn Copy link Much much relate? Share it now! < Back CAMPAIGNS

< Back Samjho aur Samjhao Demystifying Neurodiversity for families who are underprivileged with Ummeed CDC We developed this campaign in collaboration with Ummeed CDC, a Mumbai-based non-profit. One of the main reasons behind it was our research and social listening showed us that there is a significant lack of awareness and understanding about Autism and Down Syndrome in low-income and underprivileged communities in India. Existing resources are often not culturally or linguistically accessible to these families, and - in a lot of cases - not affirming enough. There is a dire need to address and correct common myths and misconceptions about developmental and intellectual disabilities. Data & existing perceptions: Studies and existing research indicates that awareness and acceptance of neurodiversity are low in India, especially in rural and low-income areas. Through social listening and interactions with our online community and families, we identified some specific myths and misconceptions prevalent in these communities, such as viewing Autism as bad behavior or believing Down Syndrome prevents access to a successful career. The insights: Many parents believe in the myth that Autism can be cured with traditional medicine or behavioral corrections. There's a prevailing misconception that children with Down Syndrome cannot lead successful professional lives. A significant number of families mourn the birth of a child with Down Syndrome, rather than celebrating the child’s birth. In a lot of families, mothers are blamed for the birth of a child with Down Syndrome, or an Autistic child. Our approach: Wanting to address Hindi-speaking low income families through easy-to-understand literature, we created a docket of illustrations, comics and stories that resonated with the lived experiences of Indian families. Our focus was on educational content that not only informed but also celebrated neurodiversity, highlighting strengths and capabilities. Apart from ensuring their use as physical fliers and print-outs to put up on pin boards at the center, we also uploaded these resources and content to multiple social media channels to ensure wide reach and engagement. Campaign objective & goals: To educate and raise awareness among low-income and underprivileged families about Autism and Down Syndrome. Goals: Demystify disabilities and bust common myths surrounding neurodivergent conditions. Provide culturally relevant resources. Engage and educate a wide audience. Challenges: Ensuring the content was culturally appropriate and sensitive. Making sure the information was accessible in Hindi, addressing the lack of affirming resources in regional languages. Solutions devised: Our narratives, language and campaign material were designed to speak to low-income families, families from tier1, 2, and 3 cities, and rural areas, as well as underprivileged Hindi-speaking families, and the general audience. All 10 stories put together as part of the campaign had positive and affirming messages about neurodiversity, focusing on strengths and capabilities. We addressed the specific myths that our research showed, and provided factual, easy-to-understand information about Autism and Down Syndrome. Deliverables: 3 x carousel posts (engaging illustrations & comics to engage the audience) 6 x static posts (graphical illustrations and explainers) Platforms: Instagram, Facebook and LinkedIn: chosen for their wide reach and ability to engage diverse audiences Offline spaces: Resource kits were distributed at Ummeed CDC centers and events Length: The campaign ran consistently for a period of 3 months Content was released periodically to maintain engagement Impact: High engagement across social media platforms Consistent traction and sharing on WhatsApp and Facebook groups Overwhelmingly positive feedback from parents and caregivers Conclusion & learnings: Successfully raised awareness and educated target audience, effectively addressing cultural and language barriers Demonstrated the importance of culturally relevant and accessible content in driving engagement and education Way forward: Continue to create and share educational content t argeting more communities and regions, including other regional languages Partner with more organizations to amplify impact WhatsApp Facebook X (Twitter) LinkedIn Copy link Much much relate? Share it now! < Back CAMPAIGNS