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The actor shares how ADHD and autistic traits helped explain years of masking < Back Media, Neurodiversity, News How fame led Aimee Lou Wood to a life-changing diagnosis The actor shares how ADHD and autistic traits helped explain years of masking MMS Staff 9 Apr 2025 4-min read For many, fame is the destination. For Aimee Lou Wood, it was the turning point. Catapulted into the spotlight with her breakout role in Netflix’s Sex Education, and more recently earning praise for her nuanced performance in Season 3 of The White Lotus, Wood's ascent in the entertainment world has been steady, visible, and — as she now reveals — quietly overwhelming. In a recent interview with The Sunday Times’ Culture Magazine, the British actor shared a deeply personal revelation: she was diagnosed with ADHD and autistic traits several years ago, following her sudden rise to stardom. It’s a moment of vulnerability and clarity that offers a rare window into the hidden cost of fame — and the long journey to understanding one’s own neurodivergent mind. “I got diagnosed a few years ago with ADHD with autistic traits,” Wood said. “But then it's been advised that I should go for an autism assessment. They think that maybe it's autism that's leading the charge, and the ADHD is almost a by-product of the masking.” It’s a telling insight. Masking — the practice of consciously or unconsciously suppressing neurodivergent traits to appear more “typical” — is especially common among women and femmes on the spectrum. For many, it becomes a survival strategy that delays diagnosis and amplifies mental health challenges. For Wood, fame didn’t just accelerate her career — it shattered the mask she had so carefully constructed. I stay at home because I’m scared I can’t handle the overwhelm. While millions adored her onscreen openness as Aimee Gibbs in Sex Education, and rooted for her tender, grounded portrayal of Chelsea in The White Lotus, Wood herself was navigating something far more turbulent behind the scenes. She describes a tendency to avoid overstimulating social events — the afterparties, premieres, or even casual gatherings — not out of aloofness, but because they left her emotionally overloaded. I have resistance to the buzz. I'll stay at home and I won't go to the party because I'm scared that I can't handle my feelings of being overwhelmed. Now that I've started to let it in a bit more, it's like a bender: just do the thing, accept the tiredness, have fun and then process it later. This kind of emotional regulation — or the struggle with it — is a hallmark of both ADHD and autism, especially in people who have gone undiagnosed through childhood. For late-diagnosed women, it often gets mistaken for social anxiety or burnout, until a more holistic understanding of neurodivergence enters the picture. Fame, femininity, and the fight to feel safe in your body Wood also reflected on how sudden visibility reshaped her relationship with her body and identity. After a bold, now-iconic first scene in Sex Education — one that involved nudity and intimacy — the actress began to retreat from her own femininity. I look back and there was so much in the way that I started to desexualize myself. Sometimes you just want to put on a sexy dress and be a siren, but I denied myself that. It’s an experience many neurodivergent people — particularly women — will recognize: the instinct to shrink, blend in, avoid unwanted attention, or regulate how others perceive them. For someone in the public eye, those impulses are only magnified. Chelsea: A character who let her be fully herself Oddly enough, it was in The White Lotus, a show brimming with sharp satire and larger-than-life personalities, that Wood found her safest creative space. Her character Chelsea, the down-to-earth partner of Walton Goggins’ Rick, emerged as a fan favorite not because she commanded attention, but because she didn’t try to. In a resort full of posturing, Chelsea was refreshingly real — awkward, nerdy, unpolished — and that, Wood says, allowed her to drop the act. She's not cool, she's not poised, she's not posing like the others. She's just experiencing. So I can just unmask in a weird way. I actually felt more myself as Chelsea because she was the goofy, nerdy side of me that sometimes I try to suppress. Director Mike White, she says, embraced her rawness. “Don’t be afraid to be unlike everyone else,” he told her. “Unleash the freak.” When diagnosis brings relief, not restriction While Wood’s diagnosis is still evolving — with a full autism assessment pending — she’s already come to understand herself more clearly. The language, the framing, the self-compassion that a diagnosis can bring has given her a way to explain experiences that were previously shrouded in shame or confusion. It’s also a powerful reminder of how many late-diagnosed neurodivergent people — especially those assigned female at birth — go unnoticed until stress, visibility, or sudden life changes bring things to the surface. Wood’s honesty joins a growing wave of public figures, from actors to authors, who are reshaping how we see ADHD and autism — not as fixed checklists of symptoms, but as diverse, nuanced ways of experiencing the world. In an industry where appearances are curated and difference is often hidden, her story is a quiet rebellion. It’s a reminder that behind the glitz, many stars are still figuring themselves out — and that can be the most powerful performance of all. Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back SHORTS

One of Indian cinema's most versatile actors has shared his late ADHD diagnosis, starting a conversation on neurodiversity < Back Neurodiversity, News Fahadh Faasil diagnosed with ADHD at 41. But what is ADHD? One of Indian cinema's most versatile actors has shared his late ADHD diagnosis, starting a conversation on neurodiversity MMS Staff 31 May 2024 4-min read Fahadh Faasil, one of Indian cinema’s most versatile actors, has openly shared his ADHD diagnosis at the age of 41, initiating a significant conversation about adult ADHD — a subject often overlooked and misunderstood. This revelation by a prominent figure helps challenge the prevailing stereotypes that frame ADHD as solely a childhood condition. Known for his intense and nuanced performances, Fahadh has long been celebrated for his ability to delve deeply into complex characters across a variety of genres. From his roles in critically acclaimed films like Thondimuthalum Driksakshiyum to his intense portrayal in Kumbalangi Nights, to his recent film Aavesham, Fahadh has demonstrated a rare and multifaceted talent that resonates deeply with audiences. What is ADHD? ADHD, or Attention Deficit Hyperactivity Disorder, is a neurodevelopmental condition characterized by patterns of inattention, hyperactivity, and impulsivity that differ from the general population. These patterns can manifest in varied ways and differ significantly among individuals. ADHD is not simply a disorder but a different way of thinking that can bring both challenges and unique strengths. Individuals with ADHD may experience difficulties with traditional organizational systems and sustained attention, but they often exhibit remarkable creativity, the ability to think outside the box, and a propensity for intense hyperfocus on tasks that interest them. Recognizing ADHD as a legitimate neurodivergence underscores the importance of providing supportive, adaptable environments that allow individuals to use their unique cognitive styles to their fullest potential. This neurodiversity-affirming perspective promotes understanding and inclusion, rather than viewing ADHD merely as a deficit to be corrected. Fahadh’s neurodivergence disclosure Fahadh Faasil’s disclosure of his ADHD diagnosis at the age of 41 is pivotal in dispelling the widespread myth that ADHD is solely a childhood disorder that one "outgrows." This misconception often leads to a significant gap in support for adults who continue to experience these traits, impacting both their professional and personal lives. What can ADHD look like in childhood v/s adulthood? ADHD manifests through various traits that can evolve from childhood into adulthood. In children, it often appears as difficulty in maintaining focus, hyperactivity, and impulsiveness, which can affect academic performance and social interactions. As individuals with ADHD age, while some may learn coping strategies, the core characteristics of ADHD remain, often presenting as challenges with time management, organizational skills, and sustaining attention in adult settings. However, these same traits can translate into remarkable creativity, dynamic energy, and innovative problem-solving skills — qualities that have undoubtedly contributed to Faasil's success in his versatile acting career. Comparing ADHD in childhood and adulthood through a neurodiversity-affirming lens acknowledges that while the expression of ADHD may evolve, it remains a consistent part of an individual’s neurodivergent identity, bringing unique challenges and strengths at different life stages. Symptoms expression Childhood: Hyperactivity: Often more visible, with children appearing perpetually active, which can be channeled into creative and physical activities that allow them to excel. Inattention: May manifest as difficulties in maintaining focus on tasks not aligned with their interests, but also showcases their ability to hyperfocus on passions. Impulsivity: While it can lead to social faux pas, it also lends a spontaneity that can be refreshing and engaging, often seen in their creative and explorative endeavours. Adulthood: Internal restlessness: Hyperactivity transforms into an internal restlessness that can drive continual engagement with interests and projects, contributing to innovative outputs. Inattention: In professional settings, this can be seen in challenges with conventional organisational tasks, yet it also allows for exceptional problem-solving when tasks ignite their interest. Impulsivity: Can result in quick decision-making and adaptability in dynamic environments, valuable in various professional and personal contexts. Challenges and opportunities Childhood: Social interaction: While navigating friendships can be challenging, ADHD often endows children with the enthusiasm and boldness to lead and innovate in group activities. Academic environment: Traditional academic settings may pose challenges; however, tailored educational approaches can harness their dynamic learning style. Behavioral expectations: Structured interventions can help channel their energy into positive outcomes, creating an environment where their natural talents can thrive. Adulthood: Workplace dynamics: Challenges in traditional employment settings are common, but many adults find that environments that appreciate their unique approach to tasks and problem-solving can lead to significant career achievements. Relationship management: While maintaining relationships can require careful navigation, adults with ADHD often bring a depth of passion and commitment to their personal connections. Self-regulation: Developing personalized strategies for organization and time management can turn potential weaknesses into strengths, particularly in managing complex projects or creative endeavors. ADHD can’t and need not be cured Healthcare professionals emphasize that while ADHD does not have a cure, there are effective strategies and treatments available, such as medication, therapy, and tailored lifestyle adjustments, that can greatly enhance the ability to manage symptoms. Early recognition and intervention are crucial in helping individuals harness their strengths and reach their full potential. What Fahadh’s ADHD disclosure means for the community Fahad Faasil’s openness about living with ADHD is not just a revelation of his personal journey but a significant step towards destigmatizing this neurodivergence. It serves as an encouraging signal to adults who may be recognizing similar patterns in themselves, urging them to seek understanding and appropriate support, and to embrace their neurodiverse traits. For the ADHD community, Fahadh’s narrative reinforces that they are not alone in their experiences, validating their challenges and strengths alike. It also highlights the importance of representation and awareness across all sectors, including the arts, to cultivate a more inclusive society. Fahadh Faasil sharing of his experiences as a neurodivergent individual not only underscores his multifaceted role in cinema but also positions him as a key advocate for neurodiversity, enriching the global dialogue on inclusivity and understanding of ADHD across the lifespan. What myths and misconceptions about ADHD have you come across? Tell us your #LivedExperience in the comments. Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back SHORTS

This men’s health week, our community addresses men’s health, fertility issues & toxic masculinity < Back Community, Health, Gender The men's health issues that aren't talked about This men’s health week, our community addresses men’s health, fertility issues & toxic masculinity MMS Staff 17 Jun 2024 3-min read June 12 - 18 this year is Men’s Health Week. The occasion aims to raise awareness about preventable health problems and encourage early detection and treatment of diseases in men. The timing coincides with Father's Day to leverage the increased attention on men's health around that holiday. We all know the importance of regular checkups and prostate cancer screenings, but what about the other things impacting men's health and well-being? This Men's Health Week, we're taking a deep dive into the health issues that often get swept under the rug for guys. We asked our community: “What are some things about men’s health that aren’t spoken about enough?” And here’s what they said - Fertility issues Mental health is associated with fertility issues! When a couple faces trouble getting pregnant, it is NOT always a physiological issue with the female partner. Fertility issues do arise because of the male partner and when diagnosed, there is a tiny section of men who are open to working on it physically, mentally and emotionally for the wellbeing of the couple and their future as parents. But I have observed that is the case only with the wise few. Some men seem to perceive it as an attack on their masculinity! They live in shame and/ or denial and project their internal chaos onto their partners and the people around them, leading to depression, aggression, emotional turbulence, mood swings, and eventually poor physical health and a broken marriage/ relationship. I believe that with the right medical treatment for their fertility issues, seeking therapy for their mental health is also essential, along with lots of patience, strength to break the stigma, and love for self and others. That's how miracles are made! Being a man is much more than what makes you male. Your masculinity isn't something that needs proving. Please take care of yourselves. ❤️ - Manisha Manoharan Health awareness I think the transitions in life and its impact, that is never spoken of. Men in general do not really have much self awareness of health to be honest. And for those who do, find it hard to accept. - Shubhoneet Chatterjee Self-care and preventative care. I'm so tired of men dismissing their own health. - @mariemakesart The way the change in Women's health and empowerment reshapes their (men’s) health and empowerment. - @corne.lia.444 Sexual abuse Men and boys survive sexual abuse as well and usually do not have a safe person or space to talk about it and receive support. Which compounds the trauma. - @hermitnorthernwoods Toxic masculinity Conforming to patriarchal norms of masculinity. ‘And boys don’t cry’ - @ms.eshaleemadgavkar Being able to cry, which is going against the norm, a brave thing to do, to me is manly af. - @16_thunderstorm Mental health and trauma Victims of domestic violence, depression. How they are so called ‘not allowed’ to feel emotion even though they are human. - @qveenora3 Men are never allowed to feel their emotions let alone express them. Also child sexual abuse is higher for boys but goes unreported. - @metalpsychologist Men’s mental health. Depression in men. So many men go through depression alone. The pressure of masculinity ensures that men neither talk about it nor take the required rest and self care. - @riceinmybelly Everything, they just don’t talk. - @kieranshepard69 Consent Infant circumcision is non-consensual genital mutilation. - @wdc_nathan Body image Struggles with body-image, for example small hands and height. (I'm a woman but that's something I've seen a lot) - @ma.thilde7569 As Men's Health Week comes to a close, it's clear that the journey toward better health is far from over. The insights shared by our community highlight a range of issues — from mental health and fertility to the impact of societal expectations — that deserve more attention and action. Men's health is multifaceted, and addressing it effectively requires breaking down the barriers of silence and stigma that often surround these topics. For better health outcomes, it is important for men to seek regular medical advice, engage openly with health professionals, and embrace self-care practices that include mental, emotional, and physical health. It's equally important for society to reshape its understanding of masculinity, allowing men the space to express vulnerabilities without judgement. Creating more awareness programs, enhancing access to mental health services, and encouraging open discussions about health at all ages can help this generation of men and next. Let’s provide better health education, and dismantle the toxic norms that hinder men’s health. What are some topics about men's health that you think need to be urgently addressed. Tell us in the comments below. Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back SHORTS

How global communities thrive together - the benefits of play, obstacles, and its future < Back Parenting, Education, Health Why play is important: International Day of Play 2024 How global communities thrive together - the benefits of play, obstacles, and its future MMS Staff 11 Jun 2024 7-min read India has a popular saying: ‘ Padhoge likhoge banoge nawab, kheloge kudoge banoge kharab.' Roughly translated, it means: “Study and you’ll become a respectable person. Play and you'll fail in life." Which - tbh - couldn't be further from the truth. The first-ever International Day of Play is going to be observed on 11 June 2024, marking a significant milestone in efforts to preserve, promote, and prioritise play so that all people, especially children, can reap its lifelong rewards. Play transcends language, culture, and age. It acts as a catalyst for development and well-being. It is also an essential part of a child’s development, and is particularly important in early childhood when children are growing and learning most rapidly. According to this UNICEF report , playing with children is a fundamental aspect of parenting. Simple, playful interactions with adults help infants develop sturdy brain architecture, the foundations of lifelong health, and the building blocks of resilience. “We are still not good enough at accommodating or acknowledging the child that thinks creatively. But, we are super good at rewarding the academically strong child,” a parent in Denmark told LEGO . The importance of play Beyond physical well-being, outdoor play stimulates cognitive, social and emotional growth. Being in nature helps children explore, experiment and develop problem-solving skills. The sensory experiences of the natural world enhance creativity and imagination, fostering a sense of wonder and curiosity and contributing to overall development and well-being. Long term studies have shown that access to early play experiences boosts life outcomes substantially - a 42% raise in yearly earnings, 44% increase in high school graduations, and 17% increase in bachelor degrees, as per the The Case for Play report by the Playground Ideas. Play across different cultures Cultural traditions shape unique play experiences worldwide. For instance, Mancala, a game played in Africa, involves counting and strategy, teaching kids mathematical and critical thinking skills. Children in Italy, on the other hand, play Strega Comanda Color, which enhances language and social interaction skills. The need for inclusive play Research confirms that for children with disabilities too, play is an important way in which they make friends (Jeanes and Maggie, 2012). For many of these children in India, their home - or schools - are the only environments for play. However, accessibility is a concern. There are very few parks and playgrounds where children with disabilities can be found playing. Most schools and community play spaces (parks and public playgrounds) are often designed from the perspective of those without disabilities. Inaccessible structures, lack of trained staff to oversee the play, absence of allocation of free play time for children, resistance from children themselves, and substitution of therapy sessions in place of play are some of the common challenges in special schools that render almost no access to play spaces for children with disability, as per Play for All by Azim Premji University . The impact of play deficit on children’s health A comprehensive survey covering 85 cities across India, and covering 1.15 lakh children, revealed that 40% children do not maintain a healthy Body Mass Index (BMI). The situation is more dire in India's major metros — New Delhi, Mumbai, Kolkata, Bengaluru, Chennai, and Pune — where children's health indicators are poorer compared to those from smaller towns and rural areas. The lack of physical play areas is directly impacting children's physical health. Anxiety and depression among school-aged children and teens in the United States are at an all-time high. In 2021, child and adolescent mental health was declared a national emergency. Although a variety of causes are thought to contribute to this decline in mental health, a new study in Science Daily by three prominent researchers specialising in child development points to a decline over decades in opportunities for children and teens to play, roam and engage in activities independent of direct oversight and control by adults. Impact of technology on play In the US, although 71% of parents played outside as a child, only 21% of their children play outside today. Technology is everywhere, and kids spend a lot of time on their cellphones, tablets and other electronic devices, as per Play World . Nearly 40% of India's schools have no playground. An Indian study says that over the past few decades, there has been a significant decline in children’s outdoor play. Several factors have contributed to this shift including the rise of technology, increased academic pressure, safety concerns and COVID-19. The allure of digital entertainment has drawn children indoors and to screens. Additionally, schools have increased academic demands, leaving children with limited free time for unstructured outdoor play. “Technology today allows children to still be creative and scientifically knowledgeable but learn in a fun way,” says a UK parent, to LEGO . Learning through play 83% of children say they learn better when it feels like play. 93% of parents think play should be used as a tool for child development and learning in schools. As per the Lego Play Well Report of 2018 , play is its own reward. We do it because it feels good. The urge to play is nature’s way of helping us make sense of the world and our place in it. Through play we learn how our minds and bodies work and discover how others think and feel. Through play we come to know what it means to belong, to be loved and feel happiness. Building a community through play Community play projects in India often focus on revitalising underused or neglected urban areas, turning them into safe and accessible play spaces. These projects are particularly vital in densely populated cities where children's play areas are scarce. Some notable initiatives working towards enhancing play opportunities: Bachpan Manao, Badhte Jao : Spearheaded by the EkStep Foundation , this initiative focuses on maximising the early childhood period (0 - 8 years) across India. For International Day of Play, they launched the #HourOfFreePlay challenge in collaboration with UNICEF, advocating for every child's right to play. While play should be part of children's lives every day, the call to action on June 11th is to include adults by encouraging them to pause whatever they’re doing from 5 pm to 6 pm and engage in an Hour of Free play (meaning activities led by children). Anthill Creations: Based in Bengaluru, this non-profit organisation builds safe, sustainable, and inclusive playgrounds using upcycled materials like tyres and oil drums. To date, Anthill Creations has constructed about 380 playgrounds across 22 states, demonstrating a scalable model of low-cost, high-impact community engagement. Kilikili: Another commendable effort is by Kilikili , an NGO based in Bengaluru, which aims at developing inclusive public play spaces in Bengaluru that would enable children with disabilities to secure their right to play alongside children without disabilities. Kilikili brings together multiple stakeholders – the local municipal corporation and parents, volunteers, disability rights organisations, citizen’s groups, resident’s associations, special and regular schools. Jabalpur’s child-focused urban planning: The city of Jabalpur is pioneering a new approach in urban planning with a focus on children’s needs. The city's officials are working on a play “master plan" that aims to ensure that every child has access to play opportunities within 500 metres of their home. This initiative is part of the broader “Nurturing Neighbourhoods Challenge” under the Smart Cities Mission, which aims to create child-friendly neighbourhoods in Indian cities. PepsiCo India's Gatorade 'Turf Finder': In collaboration with Leo Burnett India, Gatorade is set to launch Turf Finder , a platform designed to help people find available playing spaces in India’s crowded metropolitan areas. Starting in Mumbai and expanding to other major cities like Bengaluru, the platform addresses the acute shortage of recreational spaces in urban settings. The role of parents and guardians in play Parents and guardians are pivotal in guiding play. A study by the American Academy of Pediatrics (2007) revealed that children whose parents actively engage in their play activities show improved language skills and social development. Challenges to play Despite its benefits, access to play is not universal. Urbanisation and socioeconomic factors often limit play opportunities. The Global Play Alliance (2022) states that 30% of urban children worldwide lack access to safe play spaces. India's vast diversity and rapidly growing urban areas present challenges in ensuring adequate play spaces for children. Government surveys highlight a concerning deficit with 40% of schools across the country lacking a playground, a figure that rises dramatically in states like Bihar and Odisha, where the absence of playgrounds affects 65% and 70% of schools, respectively. This lack of facilities is contributing to significant health issues among children. Future of play As per LEGO , on a societal scale economies are set to lose out on big social and economic benefits if early childhood development and play is not prioritised. A recent report by The Royal Foundation Business Taskforce for Early Childhood estimated that investing in early childhood in the UK could add up to £45.5 billion (~INR 4 lakh crore) to the national economy each year. Simply put, playing is natural, healthy and part of being human - but it is also fundamental to personal and societal progress. This has long been recognised by the international community. Indeed, the UN Convention of the Rights of the Child, which almost all countries in the world have signed, recognises the right to play. And earlier this year, in a nod to the importance of this universally human activity, the UN General Assembly adopted an International Day of Play. Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back SHORTS

Confronting ableism and honouring the Disability Pride Flag this July < Back Disability Disability Pride Month: History, significance, and self-advocacy Confronting ableism and honouring the Disability Pride Flag this July MMS Staff 1 Jul 2024 3-minute read Happy Disability Pride month! People with disabilities represent the largest and most diverse minority group within the global population, encompassing all abilities, ages, races, ethnicities, religions, and socio-economic backgrounds. As per the WHO, an estimated 1.3 billion people globally experience significant disability. This represents 16 per cent of the world's population. With one in six of us having some type of disability, the disability pride movement is gaining momentum and expanding rapidly. But what exactly is disability pride? Understanding Disability Pride Disability Pride Month is a celebration of disabled individuals embracing their disabilities as integral parts of their identity. It involves reclaiming visibility in public, interacting fully with their disabilities out in the open, and rejecting shame and internalised ableism. This month-long observance is a time for the disability community to unite, uplift, and amplify one another’s voices, ensuring they are heard. Disability pride is about “accepting and honouring each person’s uniqueness and seeing it as a natural and beautiful part of human diversity.” The History of Disability Pride Month Disability Pride Month has its roots in the signing of the Americans with Disabilities Act (ADA) on July 26, 1990. This landmark legislation, achieved after a hard-fought battle by disability advocates and allies, ensured greater access to employment, transportation, and community life for disabled people. The first official Disability Pride celebration took place in 2015, marking the 25th anniversary of the ADA. Since then, every July, we celebrate Disability Pride Month to honour and centre disabled people and their achievements. The Significance of Disability Pride Month Disability pride emerged as a response to the negative views of disability and as a movement to promote human rights. For many individuals, their disability is an integral part of their identity, not something to be separated or hidden. Society often frames disabled people as pitiable or helpless, an outdated and damaging perspective that can erode confidence and self-esteem, especially in the face of pervasive ableism. Defining disability pride is complex because it means different things to different people. It encompasses a wide range of experiences and perspectives, so exploring diverse voices and resources is essential to understand its full scope. What is self-advocacy? Self-advocacy involves individuals advocating for their own rights rather than relying on others to speak on their behalf. In the disability community, self-advocates are crucial in pushing for political and societal changes that directly impact their lives. However, being a self-advocate does not mean fighting alone; it means collaborating with others who share similar goals and working together to create a more inclusive world. Ancillary Movements and Disability Pride Alongside Disability Pride Month, other movements have emerged to promote acceptance and understanding of specific disabilities. For example, Autistic Pride Day, established in 2005, is celebrated annually on June 18 to heighten acceptance and understanding of autistic people. Why Disability Pride Matters Despite the progress made, people with disabilities often face ableism, inaccessibility, misinformation and misunderstanding, leading to their devaluation in society. Disability pride matters because it challenges systemic ableism and stigmatising definitions of disability, promoting acceptance and honouring each person’s uniqueness. What is Ableism? Ableism is discrimination against individuals with disabilities or medical conditions. Disability discrimination occurs when someone is treated differently or disadvantaged because of their disability. The Significance of the Disability Pride Flag The Disability Pride Flag, redesigned in 2021, symbolises various aspects of the disability experience. Created by Anne Magill in 2019, the new flag, which is more accessible for people with visually-triggered disabilities and colour blindness, features a charcoal grey background bisected diagonally by five parallel stripes in red, pale gold, pale grey, light blue, and green. What do the colours represent? Red: Physical disabilities Gold: Neurodivergence, including autism and ADHD White: Invisible and undiagnosed disabilities Blue: Mental illnesses Green: Sensory disabilities The coloured stripes are placed diagonally across the flag to illustrate how disabled people cut across barriers in society. This Disability Pride Month, let’s take concrete steps to celebrate and support the disability community. By embracing disability pride, we not only acknowledge the integral role that disabilities play in shaping identities but also pave the path for a more inclusive and compassionate society. We celebrate the progress made and recognise the work still needed to ensure true equality and acceptance for everyone. Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back SHORTS

A multi-platform campaign championing inclusion and creativity for neurodiverse youth < Back Developmental Disabilities India - I A multi-platform campaign championing inclusion and creativity for neurodiverse youth The Developmental Disabilities India campaign was initiated by Ummeed Child Development Center to address the pressing issues faced by individuals with developmental and intellectual disabilities in India. Our focus areas were chosen based on primary research that identified two topics: bullying and the role of art in therapy. Extensive secondary and primary research, a culture sweep, and social listening informed the campaign. Key insights included: 70% of autistic individuals experience bullying, with 40% facing it daily and 33% two to three times per week. Art therapy significantly reduces symptoms of anxiety, depression, and stress by 73%. Neurodivergent individuals are up to 150% more likely to be self-employed, entrepreneurs, or artists. These statistics highlighted the urgent need for awareness and support mechanisms for individuals with disabilities, emphasizing both the negative impacts of bullying and the positive potential of art therapy. Our approach: Much Much Spectrum, in collaboration with HT Parekh Foundation and Ummeed Child Development Center, developed a comprehensive, 'Hinglish' campaign to capture and communicate the lived experiences of young people with disabilities. The campaign leveraged lived experience storytelling to authentically portray these experiences and highlight the importance of empathy and inclusion. Objective & goals: The primary objective was to raise awareness about developmental disabilities, address the issues of bullying, and promote the benefits of art therapy. The goals included: Increasing understanding and empathy Driving engagement through authentic storytelling Providing valuable resources for parents and professionals Challenges addressed: A lack of awareness and understanding of developmental disabilities High incidence of bullying among neurodivergent individuals Need for positive representation and support for artistic expression in the disability community Solutions devised: Target Audience: Adolescents (11 - 16), young adults (17 - 25), and parents & caregivers of individuals aged 12 - 35, from both metro and non-metro areas. Narrative: Focused on lived experiences, featuring neurodivergent individuals telling their own stories to ensure authenticity and relatability. Topicality: Timed to coincide with Neurodiversity Celebration Week , World Down Syndrome Day , and Autism Awareness Month to maximize relevance and impact. Deliverables: Films x 2 Ancillary assets: 5 x carousel posts 8 x reels 10 x stories Platforms: YouTube for hosting educational and awareness videos Social media platforms (Facebook, Instagram, Twitter) for broadening reach and engagement Campaign content was strategically released over a 2-month period to maintain consistent engagement Length: Timelines: 2-month campaign duration Key events: Neurodiversity Celebration Week, World Down Syndrome Day, and Autism Awareness Month Impact: 2.5 million+ views 5,000+ shares 7 million+ reach Positive reception with numerous comments highlighting empathy and authenticity Increased search spikes and engagement metrics indicated strong audience interest and involvement Media & events: Featured in Mid-Day, highlighting the campaign’s impact and reach Conclusion & learnings: The campaign successfully met its objectives, raising measured awareness and fostering a supportive community dialogue around developmental disabilities. Authentic portrayals and strategic timing contributed to overcoming the initial challenges and achieving widespread engagement and positive feedback. Way forward: Continue expanding the range of resources on the Developmental Disabilities India YouTube channel. Plan future campaigns to address additional pertinent topics within the disability community. Strengthen partnerships with other organizations and stakeholders to amplify the campaign’s impact and reach. Utilize feedback and data from this campaign to refine future strategies and approaches for even greater effectiveness. WhatsApp Facebook X (Twitter) LinkedIn Copy link Much much relate? Share it now! < Back CAMPAIGNS

Seeing their children struggle with loneliness, Gopika Kapoor & Moneisha Gandhi launched Buddy Up < Back Disability, Neurodiversity, Parenting These moms have built a friendship app for disabled people & their caregivers Seeing their children struggle with loneliness, Gopika Kapoor & Moneisha Gandhi launched Buddy Up Swara Swami 15 Oct 2024 12-min read Loneliness and social isolation are common yet often overlooked struggles for people with disabilities and their caregivers. The lack of accessible opportunities for forming friendships leaves many in the disability community feeling disconnected. This isolation can have a profound impact on emotional well-being, making the need for supportive, inclusive spaces even more critical. At Much Much Spectrum, we set out to explore this pressing issue by speaking with the co-founders of Buddy Up, an innovative app designed to bridge this gap. In an exclusive interview, Gopika Kapoor and Moneisha Gandhi, both mothers to young people with disabilities, share how their personal experiences of loneliness inspired them to create an app that promises to connect people with disabilities and their caregivers, offering them a platform to find meaningful friendships and support networks. Swara: Can you both please introduce yourself? Gopika (she/ her): My name is Gopika Kapoor. I am a neurodiversity consultant and an author. I'm also a counsellor and one of the co-founders of Buddy Up along with Moneisha. Moneisha (she/ her): I'm Moneisha, the second co-founder of Buddy Up. For many years I ran and managed an embroidery export company but that closed during the Covid lockdown. I'm also mom to a 19-year-old called Mihaan who has Down Syndrome. I volunteer at the Ummeed Parent Resource Centre and was involved at my son's school helping in the inclusion space there. Swara: What inspired you both to create the Buddy Up app and how did your personal experiences as mothers of children with disabilities influence this? Moneisha: So my son is one of those very social characters, and he was at a school and I was kind of getting a little worried when he was getting into his teenage years about long-term friendships because I felt like the other kids in the school were all going to go off in different directions. So I actively started looking for friends for him. I didn't want it to come to a point where he would suddenly be alone but I was finding it hard to find friends that he could relate to and I wished there was an app like this. Luckily for us, we met through a common friend - Dr Vibha Krishnamurthy - who founded Ummeed Child Development Center. She said, “Hey, you know, why don't you try meeting?” The two boys (Vir and Mihaan) met and it was like magic. They just got on really well. We got them together and it was really fantastic and they've known each other now for about three years. We realised that having this sort of connection is very, very powerful. We kind of also thought how amazing it would be for other people to have some way of reaching out to others in the community to make those connections, and that was the genesis of the Buddy Up idea. Gopika: So for my part, you know, Vir - my son - being on the spectrum, I really struggled to find friends for him, friends who would be like him, friends who could do the same things that he could do and whom he could relate with. I remember I was told when I used to go for therapy at Ummeed, to do planned playdates and I used to hate those because it would stress me out so much because if it was a neurotypical child they would end up playing with Vir's twin sister Gayatri, who is neurotypical, and Vir would be in one corner playing on his own. If it was an autistic kid or someone within the disability community, then I would be dealing with two kids doing this very kind of thing. So I just gave up on these playdates and I just figured, okay, you know, we'll figure it out as it goes on. But as he got older, we would try to compensate for his lack of friends, but as parents, you're no compensation for a teenage boy. He'd rather be out with his friends than hanging out with his parents. And so I was very stressed that in two years, my daughter would be leaving for college and what would he do because she's his twin sister and they've been together from the womb. Enter Mihaan, and Vir and him just chilled. And the amazing thing is that I think Moneisha had been looking for friends for Mihaan in the Down Syndrome community. I had been looking for friends for Vir in the autism community. Moneisha: And we realised after they met, one, that it was hugely life-changing and two, that having a friend is therapeutic. Gopika: Moneisha introduced me to this bootcamp that both the boys are part of. They've got a whole bunch of friends there. And then I told her Vir is going to join something called Skill Shakti. So she said, I'm going to apply for Mihaan. And then things rolled from there. Moneisha: I think no place existed where you could meet. You have to be lucky to find someone within your circle. I think the idea of this app was really to open up that whole circle of possibility. You could now potentially have a whole, much wider circle to choose a friend from. You're not going to be friends with the first person you meet. Gopika: And you're not going to want to hang out with that same person all the time. You want to have a variety of people in your life. Moneisha: I'm always looking at the app, like who's their age, who kind of shares similar interests to them that we can sort of reach out to via the app. There's a loneliness epidemic out there. There are so many people that are just alone, sad, because they don't have that connection. And I think this is like a mode of trying to find those people that could potentially be those important people in your life. Swara: From your perspective, what's the biggest social challenge faced by people with disabilities and their caregivers in India? And how does Buddy Up aim to address these issues? Moneisha: With people with disabilities in lots of different families, I think the stigma they face, other people don't want to hang out with their kids. Parents with Down Syndrome come and tell us that they really feel isolated, the kids and the parents. So here is a possibility to reach out to people that share your experience and know exactly what you've been through and therefore are much more likely to form a deep connection with you because of a shared experience. Gopika: I'll talk from the perspective of autism. What happens is, parents, when they have an autistic child, they don't know how this child is going to behave. So they cut themselves off. They don't go to birthday parties. They don't go to weddings. They don't go to the mall. They don't go to the beach. They don't go to family dinners and hang out, hang out with their friends. Very few do. If they find a caretaker, they will leave the child with them, but otherwise invariably it will be one parent going and the other one sitting at home, usually the mom sitting at home with the child. And it becomes very difficult. There's nobody to understand how you feel because even though you may be very close to your parents, your siblings, your friends, that exact experience that you're going through is not going to be understood by anybody because they are not living your life as a caregiver. For a person with a disability, same thing. They are not living your life. So what the app does is it really attempts to bring together not only people with disabilities, but also caregivers. And so you will be connected with another caregiver. Now, whether your child may be two, that person's child may be 20. It doesn't matter, but you can connect with the other caregiver, talk to them, talk about experiences that you've shared. You can talk about resources or just whatever you want to do. You can create that friendship based on a shared experience. So the app gives you that option as well. Moneisha: You can read a profile. If someone you feel like they might be somebody that you connect with, you can send them a friend request, you can talk about whatever you need to talk to them about. So I think it just opens up possibilities, different people that you may not have met in your immediate circles. I think that was really the idea. Gopika: If you are, say, limited by a mobility condition, you can't get out of the house, or if you just don't want to be around people, but at the same time you want some sort of connection, where do you go that is a safe space? You may not be able to find those if you're older, you may not be able to find those connections on Tinder or Hinge or something like that. There is always that safety aspect. If your child is younger, Facebook, Instagram may not be the right kind of place. And so really, where do you go? So this gives you the option of also having an online friendship. You can look for online friends only, in which case only those people will show up and you can chat with them on the app. We offer a one-minute free video call, which is to ascertain the identity of the person who you're chatting with to make sure they are who they say they are. And you can keep chatting with them on the app without revealing your WhatsApp number, phone number, address. So you can stay on the app and keep chatting with them, and just take it from there. Swara: Can you walk us through some of the key features of Buddy Up? How does the app specifically cater to the needs of both individuals with disabilities and their caregivers? Moneisha: One of the things that we've worked on is accessibility. We did a lot of testing with the visually impaired community. We also tested it with people who had other disabilities. We got their feedback and some of the things that they talked about were incorporated. We have a block feature. We thought that was really important to someone that is bothering you. Those sorts of focus groups kind of helped us to tailor the app to listen to what people are asking for. Gopika: You can basically search for friends on the basis of any kind of criteria. Age, gender, LGBTQIA+ identity, distance, etc. And we've spoken to lots of people in the disability community and introduced interests that they might have. For example, we were told that anime is a huge interest. So we included that. Somebody wrote to us and said please include writing. So we included that. Languages are another area of interest for a lot of people, especially on the autism spectrum. And then based on disability. If you don’t want to disclose your disability, you can leave it blank. Moneisha: I think that feature is very useful for parents and caregivers because if they're feeling like they need to connect with someone with a specific condition - like a rare genetic disorder - you can use that criteria to locate other parents who've been through a similar experience. Gopika: You can chat with the person, you can send them pictures, like a regular chat. Moneisha: And there’s also the option to keep details about yourself private, like your address, phone number, etc. Gopika: Also, your username doesn't have to reflect your name. Your photograph doesn't have to be uploaded. Swara: For parents receiving a new diagnosis for their child, peer support is crucial. How does the app help new parents find guidance, support and community? Gopika: Parents can reach out to other caregivers. They can find other caregivers, like themselves, they can connect with. If they want people from their locality, they can connect with them. If they want to talk to them online, they can connect with them there. Moneisha: We also have a list of resources, which we'll be constantly updating on the first page. Gopika: When you ask any parent of a child with a disability what they want for their child, they’ll say a solid friend. Other moms have seen the friendship Vir and Mihaan share, and the fact that as their moms we have created this app, they say they feel very happy when they see this. Moneisha: When we were looking at this space, we just felt like there are so many great organisations out there for therapy, good medical facilities, etc. But the one place in the disability space that seemed to be missing was the social one. And I think this app will make some progress towards helping resolve some of those issues. The biggest issue is like (these children) are just isolated. As a parent or a person with disability, to have that small group of people or that person who can actually be your go-to person, not somebody who does it out of a sense of charity. I remember when we got our diagnosis for Mihaan, Down Syndrome, it was just so stressful. But that whole cloud lifted the moment I met an older mom who had a son with Down syndrome. I met the family, I saw they were okay. And I heaved a sigh of relief, because I said, okay, they're fine. I'm going to be fine. And I'm hoping that's another sort of thing that comes out of these connections on the app. Swara: What are some of the most significant challenges you faced while developing and launching Buddy Up, especially when trying to meet the unique needs of your target audience? Gopika: We are not tech people. And the app is tech. So just understanding, learning, figuring out what platform to use, how to do it. I mean, the challenges continue. Moneisha: Right now, we bootstrapped this whole project. But there are things we need to think about. First we thought we’ll start with a really simple app. Then we said, it doesn't look great. It has to be an app, it has to have all the features, so we added features. We kept adding and at every stage I would say one thing, we've been very lucky, we also just had people that have put up their hand, come forward, helped us, people who've done stuff at cost, people who've done stuff pro bono. Gopika: And not necessarily people connected with disability. The design was created by somebody in Bangalore who works on app design and was on Moneisha's husband's school group. My nephew and one of his friends helped us with the hosting. So we really had help from a lot of people, and I just had to call Aditi and say listen we're doing this and she said we're doing an interview and I know the kind of reach Much Much Spectrum has. So I think that has really been quite wonderful. Swara: What is your long-term vision for Buddy Up? Moneisha: To increase the number of users is the first thing. We just want to have lots of people on it, and lots more choices. Gopika: We have also had people reaching out to us and saying please bring it to our country, somebody from Dubai, somebody from Singapore, somebody from London, from Canada saying why don't you start Buddy Up Canada? Let's just do India first then we'll think about going to Canada! Moneisha: We have to just take it one step at a time where each step is difficult so once we get over the first hurdle then we start thinking about the next one. Swara: I just want to add that what you both are doing with this app it's really great, because we have not had something like that. Especially as a child when I had no friends, I think the children nowadays will have some support now through this app. Gopika: Thank you, fingers crossed. Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back SHORTS

An explainer series that demystifies neurodiversity & disability for a broad-based audience < Back Explainers The Chatter An explainer series that demystifies neurodiversity & disability for a broad-based audience The Chatter is hosted by Aditi Gangrade, Co-founder Much Much Media, filmmaker, entrepreneur, creator, and an Indian neurodivergent self-advocate. कई लोग ऑटिस्टिक लोगों को कहते हैं "लेकिन आप ऑटिस्टिक दिखते नहीं"। इस विडीओ में जानिए ऑटिज़म के बारे में ऐसे 6 सच जिनके बारे में ज़्यादा बात नहीं होती। इस एपिसोड में हम लेट डाइयग्नोस्ड ऑटिस्टिक अडल्ट्स के बारे में बात करेंगे। यह जानना ज़रूरी है कि ऑटिज़म दिखायी देने वाली डिसबिलिटी नहीं है। कई लोग हमें कॉमेंट्स में पूछते है कि उनके ऑटिस्टिक बच्चे कब बोलना शुरू करेंगे। इस विडीओ में हम बात करेंगे कम्यूनिकेशन के अलग अलग तरीक़ों पर और आपके इन ही कुछ सवालों का जवाब देंगे। कई लोगों को लगता है की ऑटिज़म होने पर प्यार या शादी होना मुमकिन नहीं है। इस विडीओ में अदिति, जो खुद ऑटिस्टिक हैं बताती हैं इस ग़लत धारणा की वजह। इस एपिसोड में हम ऑटिज़म के बारे में सभी अफ़वाहों और मिथ्याओं के बारे में बात करेंगे। ऑटिज़म के बारे सभी सही जानकारी के लिए ये विडीओ पूरा देखें और अपने दोस्त, परिवार, कॉलीग्ज़ के साथ शेयर करें। Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back ORIGINALS

Sophie Morgan’s film - Fight to Fly - to come out on Channel 4 July 22 < Back Disability, News, Media New documentary on issues faced by disabled air travellers Sophie Morgan’s film - Fight to Fly - to come out on Channel 4 July 22 MMS Staff 19 Jul 2024 2-min read British TV presenter Sophie Morgan’s documentary on the issues faced by disabled people - particularly those with restricted mobility - when travelling by flights is set to release July 22 at 9 pm BST on Channel 4. The film - chronicling the experiences of multiple disabled travellers - follows Morgan as she campaigns for more awareness and sensitivity toward disabled people using mobility devices such as wheelchairs to travel by air. Morgan’s mission to make air travel equitable for all started early last year when, on a flight back from USA to the UK, her carrier damaged her wheelchair. At the time, her social media posts about the incident went viral , prompting her to start a campaign that is now called Rights On Flights. Asked what kinds of problems disabled people often face on flights, Morgan said: “It starts from the minute you book: sometimes airlines can be really difficult and refuse you travel if your wheelchair is a certain height, or a certain width, or over a certain weight, or if your battery is a certain size. And that's if the website is particularly accessible digitally anyway — this is not just about wheelchair users, there are problems across the board for all types of people, with different types of disabilities.” While the documentary itself chronicles experiences ranging all the way from people having to drag themselves to the aircraft toilet to others having to starve and dehydrate themselves while on board to yet others whose mobility aids have suffered damage. Morgan points out that it’s not even necessarily only the fault of the staff being under-trained - the entire system is, in fact, ableist. India, too, is fighting the good fight against ableism in air travel. Last year, on a flight to Mumbai from Delhi, activist Virali Modi was left behind in an aeroplane for almost 40 minutes after all other passengers had deplaned. The campaign has seen Morgan visit Downing Street as well as the White House, calling for better legislation to ensure a better air travel experience for people with disabilities. As for the documentary, it covers the campaign from the beginning, the reason for its establishment, Morgan’s aims and goals, as well as the harrowing journeys of other wheelchair users, who have gone undercover and filmed their experiences for the purpose of the film. “I'm delighted that (the campaign) was successful, but I'm gutted that it happened — it's quite shocking what we uncover, but in many ways it's not shocking. Every time these stories come out, the non-disabled community kind of go 'oh my gosh, that is shocking, I had no idea' and we're like 'we're trying to tell you! This happens to us all the time!’ Morgan said. Ever since starting the campaign, Morgan adds, some airlines have taken note while others still haven’t. “I hope the airline industry sits up and takes notice, I hope they realise that we aren't going anywhere, that they have to meet the problems head-on. There's a real opportunity here for an airline to lead the way and be better, and I can't wait for that airline to really step up and embrace that.” Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back SHORTS

A series that explores the stories of underrepresented communities from an inclusive and affirming lens. < Back Series Lived Experience A series that explores the stories of underrepresented communities from an inclusive and affirming lens. In this episode, Rahul Jindal (Advisor, Much Much Spectrum and Director, Google) shares how he discovered his neurodivergence after his son's diagnosis. Much much relate? Share it now! WhatsApp Facebook X (Twitter) LinkedIn Copy link < Back ORIGINALS