Coldplay’s new single ft sign language wins hearts globally

Seems like Coldplay has captured the hearts of millions yet again with their latest single, ‘Feels Like I’m Falling in Love.’ 

An ode to vulnerability and connection, the song - a Max Martin production - is the first release from Coldplay’s upcoming album Moon Music, set to drop on October 4. 

A historic setting for a modern message

The music video for “feelslikeimfallinginlove” was shot at the ancient Odeon of Herodes Atticus in Athens, Greece. 

Directed by Ben Mor, who previously collaborated with the band on ‘Hymn For The Weekend’ featuring Beyoncé, the video features a blend of history and modernity. Fans were invited via the band’s social media to witness the shoot, making the experience inclusive and memorable. 

A step toward sustainability

Upon its release, Moon Music will be available in various formats that adhere to new sustainability standards. 

Each vinyl copy will be made from nine recycled plastic bottles, and the CD version crafted from 90 percent recycled polycarbonate. These efforts are expected to reduce CO2 emissions in production by at least 78 percent and avoid the use of over five metric tonnes of virgin plastic.

Representation matters

The video for “feelslikeimfallinginlove” stars Natasha Ofili, who is well-known for her role as Principal Karen Vaughn in Ryan Murphy’s Netflix series The Politician. 

Ofili, who is Deaf, took charge of the video’s story and creative direction, incorporating her own American Sign Language (ASL) interpretation of the song throughout the video. 

Her performance is further enriched by the participation of Deaf members from the Venezuelan Sign Language section of El Sistema Venezuela’s Coro de Manos Blancas (White Hands Choir), supported by the Dudamel Foundation. 

One fan commented on their YouTube channel: “One reason why I love Coldplay so much: They make music for everybody.” 

Another fan wrote: “I’m a sign language teacher and my uncle is profoundly deaf from birth. I’ve grown up signing and have friends that are deaf. This video is so so beautiful and encapsulates the strength and emotion of sign language. Thank you Chris, Johnny, Will and Guy for not only being the best band ever with the most beautiful music, but for also genuinely caring and loving people. I know you guys probably won’t see this but I need you to know how much you’ve impacted my life and supported me through some dark times. You’re not appreciated enough for your talents and big hearts. Love you loads.”

A global impact

Coldplay frontman Chris Martin recently wowed fans in Singapore by incorporating sign language into his performance. 

This act of inclusion resonated deeply with the band’s Gen Z fans and sparked a wave of admiration for him across social media platforms. 

Coldplay’s efforts towards accessibility underscore the importance of representation in entertainment. 

By engaging with diverse communities and addressing social issues such as disability, the band sets a powerful example for youth worldwide. 

Add to that their commitment to sustainability, which inspires fans to embrace these values in their own lives.

Something more role models need to consider doing. 

Looking ahead

As Coldplay continue their European tour and prepare to headline Glastonbury for a record fifth time, their influence on music and social advocacy seems to be on a steady rise. 

With Moon Music, the industry is ushering in a new era of conscious creativity, where entertainment meets social responsibility.

Watch the video below -

Lyrics