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Empowering persons with disabilities through legal awareness < Back Right To Rights: Awareness to Action Empowering persons with disabilities through legal awareness The "Right to Rights" campaign was launched to mark World Disability Day 2022 , aiming to bridge the gap between the existing legal framework and the actual awareness and implementation of disability rights in India. Despite the enactment of the Rights of Persons with Disabilities (RPwD) Act, 2016, many disabled individuals and the general population remain unaware of the rights and provisions stipulated in the Act. The campaign sought to educate, advocate for, and enable persons with disabilities to know their rights and have agency in their lives. Data & insights: secondary research, culture sweep, and social listening: Few states have fully implemented the RPwD Act, 2016 with many lagging in notifying state rules and taking necessary actions Government websites and online services often do not comply with accessibility standards, hindering access to essential services The mandated 4% reservation in government jobs for persons with disabilities is inconsistently implemented, with many posts remaining unfilled Employed individuals with disabilities face inadequate workplace accommodations, impacting productivity and inclusion Many educational institutions lack necessary infrastructure like ramps, accessible toilets, and learning materials There is a significant shortage of trained special educators Access to specialized healthcare is limited, especially in rural areas, with a shortage of medical professionals and rehabilitation services Healthcare facilities often lack accessibility, and healthcare professionals are not adequately trained to meet the needs of persons with disabilities There is a general lack of awareness about the RPwD Act among the public and officials, leading to poor enforcement Obtaining justice and enforcement of rights is slow, delaying the provision of benefits and services Comprehensive data on persons with disabilities is lacking, hampering effective policy-making and monitoring Inadequate mechanisms for monitoring and evaluating the Act's implementation result in inconsistencies across states Our Approach: Our approach centered on leveraging multi-format and cross-platform content to reach a diverse audience, including policymakers, educators, employers, and the general public. We aimed to have data-driven stories lead the way in highlighting the gaps in the implementation of disability rights, and advocating for better awareness and enforcement of the law through informative and engaging content. Campaign objectives & goals: To educate persons with disabilities and the general population about the rights of disabled people as listed down under the RPwD Act, 2016 To start an ongoing campaign advocating for the proper implementation of disability rights To enable persons with disabilities to assert their rights and seek the necessary accommodations Challenges: Lack of awareness about disability rights among the general population and officials Inconsistent implementation of the RPwD Act across states Limited accessibility of online content and services Solutions devised: Target Audience: policymakers, educators, employers, government officials, and the general Indian public Narrative: focusing on personal stories and topics obtained through data-driven insights, and expert opinions to highlight the importance of disability rights and the gaps in their implementation Topicality: addressing key areas such as education, employment, accessibility, and sexual and reproductive health rights (SRHR) of persons with disabilities Deliverables: 6 x social media posts 5 x social media reels Platforms: LinkedIn: to speak to professionals and policymakers Instagram and Facebook: to speak to a broad audience Length: The campaign ran for one month leading up to and following World Disability Day, 2022. Content was posted daily to maintain engagement and momentum. Impact: Views: 2 million+ views across platforms (with one reel crossing 1.3 million views, 3000+ shares and 250+ comments) Reach: 4 million+ Shares: 10k+ Engagement: Overwhelmingly positive comments, indicating a deep understanding and empathy towards the highlighted topics Virality: a reel on SRHR for women with disabilities went viral, significantly amplifying the campaign's reach Conclusion & learnings: Successfully raised awareness about disability rights and the RPwD Act, with a combined reach of 4 million+, enhancing public understanding and engagement through strategic content dissemination Multi-format, cross-platform strategies are effective in reaching diverse audiences and generating traction to impactful conversations Way Forward: Continue to create and share content that educates and advocates for disability rights, working with policymakers to ensure the full implementation of the RPwD Act across all states Fostering a community of advocates and allies who can support ongoing and future initiatives WhatsApp Facebook X (Twitter) LinkedIn Copy link Much much relate? 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Top NGOs supporting Autistic children and their families in India < Back List of NGOs that work with Autistic children in India Top NGOs supporting Autistic children and their families in India Ummeed Child Development Center Location: Mumbai Website: https://ummeed.org/ Ummeed Child Development Center is a premier organization dedicated to supporting children with developmental disabilities, including autism. With a holistic approach, Ummeed offers comprehensive care through a multidisciplinary team of medical professionals, therapists, and educators. Their services include developmental assessments, medical consultations, therapy sessions, and educational support tailored to each child’s unique needs. Ummeed is committed to empowering families and building capacity within communities by providing training programs for parents, caregivers, and professionals. Their goal is to ensure that every child reaches their full potential in an inclusive and supportive environment. Latika Location: Dehradun Website: https://latikaroy.org/ The Latika Roy Foundation is a renowned organization based in Dehradun, dedicated to serving children with developmental and intellectual disabilities, including autism. With a holistic and compassionate approach, the foundation offers a wide array of services such as early intervention, special education, vocational training, and therapeutic support. Their inclusive programs are designed to empower children and their families, helping them navigate challenges and achieve meaningful progress. The foundation also focuses on community outreach and advocacy, working to raise awareness and foster acceptance of disabilities within society. Through training workshops and support networks, the Latika Roy Foundation equips parents, caregivers, and educators with essential skills and knowledge, ensuring that every child receives the support they need to thrive in an inclusive environment. Nayi Disha Location: Hyderabad Website: https://nayi-disha.org/ Nayi Disha Resource Centre is a dynamic organization based in Hyderabad, dedicated to providing comprehensive support for families of individuals with developmental disabilities, including autism. Nayi Disha offers an extensive range of resources, including detailed information on education, therapy, and community services, to help families make informed decisions. Their platform is designed to connect parents and caregivers with expert advice, peer support, and practical tools tailored to their unique needs. Nayi Disha is committed to fostering a supportive community through workshops, support groups, and awareness campaigns, ensuring that every family has access to the guidance and assistance they need. By bridging the information gap and advocating for inclusive practices, Nayi Disha empowers families to provide the best possible care for their loved ones. Action for Autism Location: Delhi Website: https://www.facebook.com/actionforautism.nationalcentreforautism/ Action for Autism (AFA) is a pioneering organization in India dedicated to advocating for and supporting individuals with autism and their families. Established to create a more inclusive society, AFA provides a wide range of services including early intervention, special education, vocational training, and family support. Their comprehensive programs are designed to address the unique needs of autistic individuals, helping them to achieve their fullest potential. AFA also focuses on awareness and advocacy, working tirelessly to destigmatize autism and promote acceptance within the community. Through training and outreach initiatives, AFA empowers parents, caregivers, and professionals with the knowledge and skills needed to support autistic individuals effectively. Forum for Autism Location: Mumbai Website: https://www.forumforautism.org/ Forum for Autism is a dedicated organization based in Mumbai, committed to improving the lives of individuals with autism and their families. As a robust support network, the Forum provides a wide range of services including advocacy, educational support, and therapeutic interventions tailored to the unique needs of autistic individuals. The organization actively works to raise awareness about autism through community outreach programs and campaigns, aiming to foster greater acceptance and understanding within society. By organizing workshops, training sessions, and support groups, Forum for Autism empowers parents, caregivers, and educators with the knowledge and skills necessary to support and nurture autistic individuals effectively. Their mission is to create an inclusive environment where individuals with autism can thrive and reach their full potential. Sethu Location: Goa Website: https://sethu.in/ Sethu Child Development and Family Guidance Centre, located in Goa, is a distinguished organization dedicated to supporting children with developmental and learning challenges, including autism. Sethu offers a comprehensive range of services such as early intervention, special education, psychological assessments, and therapeutic interventions designed to cater to each child's unique needs. The centre is committed to fostering an inclusive environment where children can develop their abilities and achieve their potential. Sethu also places a strong emphasis on empowering families through guidance and support, providing them with the tools and knowledge needed to advocate for their children. By conducting workshops, training programs, and community outreach initiatives, Sethu aims to raise awareness and promote understanding of developmental disabilities within the broader community. Their holistic approach ensures that every child and family receives personalized care and support, contributing to a more inclusive society. Sangath Location: Goa, Bhopal Website: https://sangath.in/ Sangath is a highly respected non-profit organization based in Goa, dedicated to improving mental health and well-being across India, with a particular focus on developmental disabilities, including autism. Sangath provides a wide spectrum of services encompassing early intervention, special education, mental health care, and family support. Their innovative programs are grounded in evidence-based practices and are designed to be accessible and effective for diverse communities. Sangath is renowned for its research-driven approach, contributing significantly to the field of mental health through cutting-edge studies and publications. The organization also emphasizes capacity building, offering extensive training for healthcare professionals, educators, and caregivers to enhance their skills and knowledge. By fostering collaborations with local, national, and international partners, Sangath aims to create sustainable and scalable models of care. Their commitment to community engagement and advocacy helps to raise awareness, reduce stigma, and promote inclusive practices, ensuring that individuals with autism and other developmental challenges receive the support they need to lead fulfilling lives. Jai Vakeel Location: Mumbai Website: https://jaivakeel.org/ Jai Vakeel Foundation is a distinguished organization in Mumbai dedicated to supporting individuals with intellectual and developmental disabilities, including autism. Established with a vision to empower and uplift, the foundation offers a comprehensive range of services such as early intervention, special education, vocational training, and therapeutic support. Jai Vakeel Foundation is committed to creating an inclusive environment where individuals can thrive and reach their fullest potential. The foundation also focuses on family support and advocacy, providing parents and caregivers with essential resources and training to better support their loved ones. Through community outreach programs, awareness campaigns, and strategic partnerships, Jai Vakeel Foundation aims to foster greater acceptance and understanding of disabilities in society. Their holistic approach ensures that each individual receives personalized care and support, promoting a more inclusive and compassionate community. WhatsApp Facebook X (Twitter) LinkedIn Copy link Much much relate? Share it now! < Back SHORTS

Real stories, real impact: Changing views on disability in India < Back The Disability Roundtable Real stories, real impact: Changing views on disability in India The Disability Roundtable campaign addressed the marginalization and workforce underrepresentation of the Indian disability community. It aimed to dismantle misconceptions about people with disabilities, specifically: Highlighting the false notion that disabled people are unemployable. Challenging the view of disabled individuals as burdens or objects of charity. Shifting the narrative from seeing disabled people solely as inspirational figures to recognizing them as well-rounded individuals. Countering the misconception that disabled people are incapable of love, dating, relationships, marriage, or family. Existing data on these topics: According to the 2011 census, 36% of the 26 million disabled individuals in India are employed. However, a significant gender gap exists here with 47% male and only 23% female participation. There is a widespread misconception that people with disabilities are unemployable. This stigma exists due to a lack of awareness about the abilities and strengths of disabled individuals. Disabled individuals are often viewed through a lens of pity and charity rather than respect and opportunity. Cultural narratives often paint disabled people as inspirational figures overcoming immense odds, but it’s crucial to see them as individuals with diverse aspirations and capabilities. Many disabled individuals face infantilization, undermining their autonomy, and are often considered unfit for relationships, marriage, or parenting. Our approach: Leading with lived experience, we featured seven self-advocates with intellectual and developmental disabilities sharing their stories. The campaign was designed to challenge misconceptions, highlight the capabilities and strengths of these individuals, and promote inclusive employment practices within corporates. Objective & goals: To promote better support systems for disabled individuals. To increase the representation of disabled people in the workforce. To foster inclusive work cultures and policies. To enable and empower self-advocacy among disabled individuals. Challenges: Raising awareness about a complex and often marginalized topic. Countering deeply ingrained stigma and societal beliefs. Engaging a diverse target audience. Solutions devised: To bring in corporate leaders, recruiters, parents, caregivers, and the general public unfamiliar with the experiences of disabled individuals in India we decided to highlight the personal stories of the 7 self-advocates, focusing on their dreams, ambitions, career choices, and the societal barriers they face. The topics that our research showed us as relevant in this space included careers, relationships, and social inclusion. Campaign deliverables: 1 x short film Ancillary assets: 4 x carousel posts 10 x reels 8 x stories Campaign channels & specifics: Social media platforms (Instagram, YouTube, LinkedIn, Facebook) and community forums. To maximize reach and engagement across different audience segments. Continuous release over a quarter to maintain consistent traction and engagement. Timelines & Duration: The campaign spanned 3 months, with regular updates and content releases to sustain engagement. Impact: Views: 750K+ Shares: 1,000+ Reach: 1.5million+ Engagement: Overwhelmingly positive comments, highlighting a deep understanding and empathy towards the topics. Analysis: Positive reception for authentic portrayals and sensitivity in depicting a diverse range of lived experiences. Conclusion & learnings: The campaign successfully accomplished its objectives by promoting inclusivity and self-advocacy. Authentic storytelling resonated deeply with the audience, leading to a significant shift in perceptions around disabled employability and the strengths of neurodivergent people. Focus on lived experiences and engaging narratives helped rope in a diverse general audience. Way forward: Widening the scope of the campaign to include more self-advocates from different regions, backgrounds, nationalities, skills and marginalized identities. Developing additional content focused on specific issues like education, healthcare, and legal rights. Continuing partnerships with corporate leaders to implement inclusive policies and practices. Exploring potential partnerships with other disability rights organizations. WhatsApp Facebook X (Twitter) LinkedIn Copy link Much much relate? Share it now! < Back CAMPAIGNS

Explore career opportunities with us and join a team that values innovation and collaboration. Discover roles that challenge and inspire growth in a supportive environment. Apply today to contribute to our mission and advance your career. We offer a chance to make a real impact at the intersection of media and social impact. Careers at Much Much Media Hey there! Thanks for showing interest in working with us. We're always on the lookout for writers, producers, directors, parents, caregivers, experts and people from all walks of life who believe they could contribute to our mission. Fill out the form below and someone from our team will get in touch with you if there's a match. For inquiries, write to careers@muchmuchmedia.com Come work with us First name* Last name* Email* Phone Position Available from Tell us something interesting about yourself* Upload your CV Link to CV/ LinkedIn/ portfolio APPLY

Much Much Spectrum is a Mumbai-based media production company and social impact agency. We specialize in turning brand visions into engaging conversations and impactful campaigns. We have collaborated with giants like Meta, Mahindra, Google, and Netflix to create content that resonates deeply. About us Based in Mumbai, Much Much Media is a boutique media production company and social impact agency with a community of over 50,000 people. We help brands, non-profits, and agencies make important conversations interesting while ensuring their vision and goals are not only met, but resonate deeply with audiences. Why ‘Much Much?’ In colloquial Hindi, "much much" means chatter. We chose the name Much Much Media to embody our mission of making important conversations engaging and enjoyable through our content and media. Based in Mumbai, Much Much Media is a boutique media production company that transforms briefs from brands and agencies into highly loved and binge-worthy social media content, films, campaigns, ads, and more. Our journey Much Much Spectrum was launched three years after Much Much Media as our original content division, aimed at bringing to light the stories of underrepresented communities that are often missing from mainstream media. This initiative was inspired by our founders' discovery of their own neurodivergence, establishing us as India’s first neurodivergent-led media company. Our objective is to bridge the gap in affirming narratives, particularly around subjects like health, disability, and mental health, which have been historically stigmatized in India. These topics are frequently portrayed through lenses of pity, sympathy, or excessive inspiration, often resulting in unaffirmative portrayals. In the last two years, Much Much Spectrum has built a global community of over 50,000 people. We have partnered with various brands and non-profits to tell impactful stories through our platform and community. 2019 2020 2021 2022 2023 2024 INCEPTION AS AN AGENCY Launched Much Much Media as a dynamic marketing communications agency. SIGNIFICANT COLLABORATIONS Collaborated with industry giants Meta and Mahindra (Jawa Motorcycles), setting a strong foundation. EXPANDING HORIZONS Delivered bespoke projects for prominent brands including Google, Netflix, Coca-Cola Foundation, HSBC, and United Way Mumbai. INNOVATION AND EXPANSION Founded Much Much Spectrum to co-create original content focusing on health, neurodiversity, and other pivotal social issues. IMPACTFUL CAMPAIGNS Ran four nationwide social impact campaigns, including a significant initiative for the ICC Men's Cricket World Cup. GROWTH AND COLLABORATION MILESTONES Partnered with the Government of India to raise awareness about disabilities. Our global community reached a robust 50,000 members. Launched the Much Much Spectrum website, enhancing our digital presence and engagement. Our mission At Much Much Spectrum, we focus on creating impactful content and strategies that resonate with diverse cultural contexts while being globally acknowledged. We empower communities and foster collaborations among a wide range of stakeholders in the social impact arena. Our mission is to prioritize lived experiences, community wisdom, and inclusive models in social storytelling. We aim to establish a practice that reflects local realities, democratizes knowledge, centre stages community insights, and integrates research and data with personal narratives. Through compelling content, we strive to engage a broader audience, making important conversations both accessible and captivating. Our values Inclusive Collaborative Ethical Reliable Our founders Aditi Gangrade Chief Creative Officer - Much Much Media Aditi Gangrade is a Gen-Z entrepreneur and filmmaker, renowned for her pioneering work in promoting neurodiversity and disability representation in the media industry. As someone who identifies as Autistic and ADHD, and also experiences PMDD, Aditi co-founded the innovative Mumbai-based studio, Much Much Spectrum, alongside her equally talented neurodivergent partner, Aalap Deboor. This inclusive content, insights, and consultation studio has made a significant impact by establishing a global community of 50,000 individuals focused on mental health, disability, neurodiversity, and gender. Much Much Spectrum, under Aditi's visionary leadership, aims to build India's largest repository of lived experiences through a rich tapestry of digital content and films. Aditi's passion for intersectional storytelling and her commitment to Diversity, Equity, and Inclusion (DEI) in media has been a driving force behind her work. Her directorial prowess was recently showcased in the film 'Unmasking Autism,' which was screened at the prestigious Pride Filmtage Bremen Film Festival in Germany. Before venturing into entrepreneurship, Aditi worked as a creative producer and director. The inception of Much Much Spectrum, an extension of her media company Much Much Media, was motivated by the personal revelation of neurodivergence she shared with her partner. Much Much Spectrum collaborates with a diverse range of entities including non-profits, brands, corporate firms, and government agencies, striving to actualize disability inclusion. Apart from spearheading all creative and editorial efforts at Much Much Media, Aditi now also takes time out to coach young neurodivergent people starting their careers, as well as consult parents and caregivers on neurodiversity. To book a session with her, click here . Aalap Deboor Chief Executive Officer - Much Much Media Aalap is a writer-director-producer with 15 years in the entertainment industry. After a career in journalism working with Hindustan Times, followed by TV programming & production with MTV & Vh1 (where Aalap produced the shows Coke Studio & Unplugged and led Vh1 India's digital media efforts), and then in digital content & strategy as Head of Music for One Digital Entertainment - Asia's largest creator network - he started Much Much Media, a content & research studio. Aalap has directed and produced 100+ brand campaigns, and developed & successfully implemented data-driven content strategies for 50+ Bollywood music artists, building numerous digital channels and IPs from the ground up, including JioSaavn's Hip Hop Highway - India's first hip hop podcast - and MTV Roots, India's first indie music show. He has directed talent such as AR Rahman, Raftaar, Armaan Malik and Prajakta Koli, and led production on social campaigns, shows, ads and music videos for 50+ global brands including Vodafone, Tinder, Diageo and Nokia, featuring personalities ranging all the way from Shah Rukh Khan and Bill Gates to Russell Peters and Bhuvan Bam, netting over 250m+ views. Our advisors Rahul Jindal Director - Google, India Currently Global Director of Operations & Practices at Google, and an IIT-A alum, Rahul brings close to 20 years of rich experience in management across industries, with global and local roles at such companies as Infosys, CPA Global and Evalueserve. Rahul has been an active part of the disability and neurodiversity discourse. He's a former Executive Sponsor of Google's Disability Alliance, and former head of Google's Employee Resource Group in India. He has been active in raising awareness about disabilities, employing people with disabilities in high-tech & digital marketing roles, and spearheading active efforts in Assistive Tech.

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Neurodiversity Parenting Neurodiversity, Parenting List of NGOs that work with Autistic children in India Top NGOs supporting Autistic children and their families in India < Back Load more

Much Much Spectrum Diversity Equity Inclusion at Work The first report in a 3-part series based on #ChatterFest '23 Ummeed CDC Samjho aur Samjhao Demystifying Neurodiversity for families who are underprivileged with Ummeed CDC HT Parekh Foundation, Ummeed CDC Developmental Disabilities India - I A multi-platform campaign championing inclusion and creativity for neurodiverse youth EMpower, Yash Charitable Trust The Disability Roundtable Real stories, real impact: Changing views on disability in India Yash Charitable Trust, IP Integrated Services Pvt Ltd Breaking Barriers, Building Careers Enabling inclusion and employment for persons with disabilities Ummeed CDC Me As Me: Celebrating Self Acceptance Celebrating individuality and self-acceptance NCPEDP Right To Rights: Awareness to Action Empowering persons with disabilities through legal awareness < Back Load more

< Back Developmental Disabilities India - I A multi-platform campaign championing inclusion and creativity for neurodiverse youth The Developmental Disabilities India campaign was initiated by Ummeed Child Development Center to address the pressing issues faced by individuals with developmental and intellectual disabilities in India. Our focus areas were chosen based on primary research that identified two topics: bullying and the role of art in therapy. Extensive secondary and primary research, a culture sweep, and social listening informed the campaign. Key insights included: 70% of autistic individuals experience bullying, with 40% facing it daily and 33% two to three times per week. Art therapy significantly reduces symptoms of anxiety, depression, and stress by 73%. Neurodivergent individuals are up to 150% more likely to be self-employed, entrepreneurs, or artists. These statistics highlighted the urgent need for awareness and support mechanisms for individuals with disabilities, emphasizing both the negative impacts of bullying and the positive potential of art therapy. Our approach: Much Much Spectrum, in collaboration with HT Parekh Foundation and Ummeed Child Development Center, developed a comprehensive, 'Hinglish' campaign to capture and communicate the lived experiences of young people with disabilities. The campaign leveraged lived experience storytelling to authentically portray these experiences and highlight the importance of empathy and inclusion. Objective & goals: The primary objective was to raise awareness about developmental disabilities, address the issues of bullying, and promote the benefits of art therapy. The goals included: Increasing understanding and empathy Driving engagement through authentic storytelling Providing valuable resources for parents and professionals Challenges addressed: A lack of awareness and understanding of developmental disabilities High incidence of bullying among neurodivergent individuals Need for positive representation and support for artistic expression in the disability community Solutions devised: Target Audience: Adolescents (11 - 16), young adults (17 - 25), and parents & caregivers of individuals aged 12 - 35, from both metro and non-metro areas. Narrative: Focused on lived experiences, featuring neurodivergent individuals telling their own stories to ensure authenticity and relatability. Topicality: Timed to coincide with Neurodiversity Celebration Week , World Down Syndrome Day , and Autism Awareness Month to maximize relevance and impact. Deliverables: Films x 2 Ancillary assets: 5 x carousel posts 8 x reels 10 x stories Platforms: YouTube for hosting educational and awareness videos Social media platforms (Facebook, Instagram, Twitter) for broadening reach and engagement Campaign content was strategically released over a 2-month period to maintain consistent engagement Length: Timelines: 2-month campaign duration Key events: Neurodiversity Celebration Week, World Down Syndrome Day, and Autism Awareness Month Impact: 2.5 million+ views 5,000+ shares 7 million+ reach Positive reception with numerous comments highlighting empathy and authenticity Increased search spikes and engagement metrics indicated strong audience interest and involvement Media & events: Featured in Mid-Day, highlighting the campaign’s impact and reach Conclusion & learnings: The campaign successfully met its objectives, raising measured awareness and fostering a supportive community dialogue around developmental disabilities. Authentic portrayals and strategic timing contributed to overcoming the initial challenges and achieving widespread engagement and positive feedback. Way forward: Continue expanding the range of resources on the Developmental Disabilities India YouTube channel. Plan future campaigns to address additional pertinent topics within the disability community. Strengthen partnerships with other organizations and stakeholders to amplify the campaign’s impact and reach. Utilize feedback and data from this campaign to refine future strategies and approaches for even greater effectiveness. WhatsApp Facebook X (Twitter) LinkedIn Copy link Much much relate? Share it now! < Back CAMPAIGNS